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Salons and spas often suffer from unpredictable client scheduling and little guarantee of stable, reliable income every month. Massage clinics have adapted the membership model to make massage membership a multi-billion dollar industry in just a few years. You can...
When advertising online, especially on social media, you must make sure that your efforts match your salon or spa’s personality by speaking with an authentic business voice.What is an “authentic business voice”? Here’s an example: Let’s say that you are the owner of a...
If you haven’t heard of Pokémon Go, you’re probably living under a rock. The new smartphone app has taken the country by storm since it was released on July 5th and currently has more active users than Twitter! Pokémon Go encourages people to get out and walk around...
(This is the third of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing) After completing a successful rebrand that included everything from our color scheme and logo to our slogan and website, I was...
Sell More Gift Cards! Gift cards (and gift certificates) are extremely important for generating revenue, yet few salons and spas focus on this aspect of their business. A recent study shows that almost 70 percent of beauty related businesses are selling an incredibly...
Our mantra is Connect the Community, which is why membership in our associations has no charge for those actively practicing the pursuit of Wellness. Nationally and Internationally, all are welcome to join.
