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Just because a major spa has decided to do something a certain way does NOT make it a trend. To be a trend, the entire industry must be moving, if slowly, in that direction. An excellent example is the surfing “trend” where some spas are incorporating surf lessons...
Remember, YOU Are The Professional! Customers have a tendency to dictate how and when their services are performed, but who is the professional at your salon or spa? You or your customers? The old adage “the customer is always right” certainly works well in client...
What Are “Referral Programs”? Referral Programs encourage current customers to talk as much as possible about your salon or spa and increase “word-of-mouth” marketing by offering a reward for each new customer they refer to your business (usually discounted or free...
Referrals are an effective form of advertising and incredibly important to most small businesses. By having your customers advertise for you to their friends, relatives, and coworkers, you are creating another marketing avenue that costs little or anything at all. So...
Our mantra is Connect the Community, which is why membership in our associations has no charge for those actively practicing the pursuit of Wellness. Nationally and Internationally, all are welcome to join.
