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From Booker – – As a local spa owner, the multitude of challenges you face day-to-day — keeping clients happy, keeping your masseuses busy, maintaining a high staff morale, ensuring inventory is stocked —never seems to end. However, arguably one of the...
August is upon us and I know that no one ever likes to say it aloud, but… we only have one more full month of summer left. Now, for local beauty businesses like spas, this news can be a little harder to swallow. With the summer comes one of the most profitable times...
(This is the second of a three part series from our Head of Product, Stephen Wiggins, about the struggles of beauty business marketing) In my last post, I spoke about my online marketing conundrum and the importance of branding. When our company began marketing...
Part 1 of a 3 part series, Stephen Wiggins, Head of Product at ProSolutions looks at the struggles of beauty business marketing. Like most business owners, I wear many hats: some by choice, some by necessity. One hat I was required to wear after the 2008 recession...
What Are “Referral Programs”? Referral Programs encourage current customers to talk as much as possible about your salon or spa and increase “word-of-mouth” marketing by offering a reward for each new customer they refer to your business (usually discounted or free...
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