Oils and serums, mud masks, and relaxing massages are all familiar elements of a rejuvenating spa experience. However, a fairly new addition to the traditional spa environment is technology — and it’s transforming the industry.
From the use of artificial intelligence to virtual experiences, more and more people are discovering the advantages of technology in their spa routines. And it appears these trends aren’t going away anytime soon.
Technology Trends in the Spa Industry
Today, many spas are working to blend technology services with their traditional ones. This kind of change has lead to the beauty and spa industry embracing new tools and resources in regards to the health of the skin and more. A few of the tech trends that have been impacting the industry include:
- Artificial Intelligence: With the help of AI, many spas can use customer data and skin composition to determine things like the best skincare regimen for a particular individual.
- Smart Beauty Devices: Smart beauty devices can be anything from a simple hand-held scanner to a smart mirror to a phone app. What this technology allows for is real-time analysis of a client’s skin. The device can then determine the specific skin treatments and products necessary to treat concerning areas.
- Virtual Try-Ons: Virtual and augmented reality tools can provide clients an immersive experience, regardless if they’re actually sitting in the spa and trying the products on in person. It’s also a way for people with busy schedules to fit in some self-care and pampering.
Thanks to the help of technology, clients can get a more personalized spa experience. This means more happy, satisfied customers and better results.
Remote Training and More
Another way technology is assisting the spa industry is by providing remote avenues during the hiring, onboarding, and training process. Training and education is often an ongoing process in the spa world. New techniques and products are regularly being introduced to the market, and it can be tricky trying to keep up. With the help of technology though, employees can take remote classes. Conducting remote interviews to find new talent is also a great way to widen the pool of candidates, regardless of location. All of this can save both spa owners and staff time and money.
Considering how integral technology is becoming in our world, it’s not too surprising that more and more spas are finding ways to integrate modernity with tradition. There are plenty of advantages to utilizing high-tech devices and programs within the spa industry and it will certainly be interesting to see how these trends continue to change and transform in the coming years.
