By Debra Locker, President, Debra Locker Group

In my first article, I wrote about the types of on-camera interviews you may experience while promoting your spa or product. Today’s article contains the tips for which I am asked most often about being on camera. These include: What do I wear? How do I sit or stand? And the most common question – Does the camera really add 10 pounds? We’ll start with that question…

  • It’s not a myth… the camera adds pounds. To avoid accentuating the pounds put on by the camera, wear clothing that has shape. Women should avoid flowy tops and dresses that flare out and don’t have a waistline. Men should avoid ill-fitting jackets and shirts.
  • With that said, look like yourself and be true to your brand. For guidance, look at what news hosts wear and mimic them. Bright colors – blue, red, green, purple and pink – are good on camera.
  • Avoid tops that are white, black, have stripes, checks and sharp patterns. White or black near the face is not flattering on camera. Patterns can give a “dancing” effect on screen, which is distracting to viewers.
  • A mic will be put on you. Make it easier on yourself and the crew by wearing something that can easily have a mic clipped to it (like a blazer or jacket). There should also be easy access to run the cord down your back and a place to hook the mic pack on, like a waistband or belt.
  • Women should wear more make-up than usual. You’ll want to bring powder to the set and carry a few tissues to dab shiny spots. Men can benefit from foundation and loose powder, too.
  • Wear hair naturally and in a manner where you are not tempted to touch / play with it.

Now that you know what to wear, the next thing you need to master is how to manage your body language. I’ll cover that in the next article.

About the author – Debra Locker is the President of Debra Locker Group, which she founded in 2008. The boutique agency specializes in lifestyle, spa, wellness and beauty. Clients are featured on “The TODAY Show,” “The Doctors,” in SHAPE, Marie Claire, The New York Times; to name only a few outlets. Debra has been part of the spa industry since 2001, which is when she began as the PR Director for the International SPA Association. More may be found on, @DebraLockerGroup on Instagram & Facebook, and Debra Locker Griffin on LinkedIn.

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