Your clients come to your spa because you offer them a service that they value. If they’re impressed, they’ll come back. If they’re loyal, they’ll keep coming back. On the other hand, if you Google spas near me, several will probably come up and that gives folks plenty of other choices to consider.
If you want your spa to stand out from the pack, you need to provide something extra that the others cannot. Though you could sit for hours generating ideas, the answer is actually easier than you think. While you don’t need to teach them about low code, you simply have to offer them the best customer service in the area, or in the world, if you’re feeling ambitious. While you and your staff are likely standing on your heads to offer great customer service, there could be ways to better the customer experience at your spa.
1. Update Your Technology
Like any business, there are lots of logistics at play in running a spa. Bookings, for instance, can run into issues when there are cancellations that aren’t recorded, appointments that are forgotten or missed or clients that are double-booked.
Today, there is a lot of great spa software to help handle your spa’s logistical details. Management platform software can offer the following services:
- Allow multiple users to share data, such as booking schedules
- Allow clients to book appointments
- Securely store payment information for faster booking
- Manage schedules
- Create customizable reports
Customer Relationship Management software (CRM) can keep you connected to your clients. By first gathering a little data, like birthdays or anniversaries, you can send clients out timely offers that might prompt them to splurge for a visit – especially if you make the offer more appealing with a deal.
Other technologies to utilize include your website and social media presence. You can use these tools to impress clients (existing and potential) with your online tone and vibe, which should be an extension of the physical spa’s tone and vibe. As importantly, you can provide them with information and address their concerns, too.
2. Offer the Extras
From the moment your client walks through the door, you want them to feel as though they are highly valued. You don’t want them thinking about the service industry so much as the I’m-being-taken-care-of-like-royalty industry.
This could look like many things. As clients begin and end their visit in reception, what, besides a beaming receptionist could you offer? It could be chocolates upon arrival or free product samples on their way out the door. Maybe something else.
3. Use the Best Products
Most salon owners open their salons to promote the products that they love. They believe in them. The trick is to help your clients to believe in them, too. This means doing your own research so that you know exactly what you’re handling and it also means having your staff learn the products so well that they can subtly provide information and endorse them.
Giving out free samples with staff-provided instructions not only puts something back into your clients’ pockets when they leave, but it allows them to converse with their stylists and therapists on a knowledgeable level that’ll probably make them feel smart and well-informed. That never hurt business.
4. Offer Loyalty Programs
When your clients return to you instead of heading over to compare you against the competition, you should be grateful and you should express that gratitude. Both loyalty programs and random deals throughout the year that effectively put some money back into your clients’ pockets will be the proverbial cherry on top of the spectacular service that you already offer.
All spas offer various treatments to potential clients. The difference between two spas that offer the same services could come down to customer service. If yours is the one that is recognized as offering the better customer service, you’ll likely get the clients.
