NewBeauty is featuring jane iredale PurePressed Base Mineral Foundation in the Spring/Summer 2016 issue as a Beauty Choice Award winner in the “Problem Solvers” category! Our line is identified as “Best Makeup Brand for Sensitive Skin,” and PurePressed Base is highlighted with a beautiful product shot. The caption states, “High-quality minerals with noncomedogenic, anti-irritant properties make this the best makeup for skin that’s easily aggravated. You get full coverage and intense color payoff without any of the stuff that can set your skin on a downward spiral.”

The process for selecting winners is described: “Thousands of products were submitted, but only these made the cut. Here’s what they had to go through: More than six months of rigorous screening; 120 hours of spraying, brushing, cleansing, blending, scrubbing and hydrating; rounds and rounds of analyzing, testing, retesting and debating–sometimes for hours over one face cream; a vetting process by NewBeauty editors, readers board members and some of the most esteemed names in the industry to make sure each product is credible and covetable.”




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