Summer is a long-awaited respite for many, but for business owners, it presents the infamous summer slowdown. With many customers taking trips or spending time outside, salon foot traffic tends to suffer. Rather than resigning to less-than-hot revenues, savvy salon owners can use these fresh ideas to boost business this summer.
Don’t automatically cut prices.Instead of selling items for less than their value, try to increase the perceived value of your salon services. For example, sell your blowouts at full price but add in a free sample of a styling product.
Sell more memberships to encourage repeat customers. A membership deal gives your clients a good price on bulk services and helps strengthen stylist-client relationships. Try offering four haircuts for the price of three or weekly blowouts for a set monthly price.