Marketing a spa can be tricky especially if you’re just starting out with limited funds. Fortunately, this article will help you identify 6 ways to market your spa on a budget.
“You need to have trackable, cost-effective marketing resources in order to survive in today’s competitive environment,” says Navrajvir Singh, content contributor at PR Bulls and Crazy Over Marketing.
1. Plan, plan, plan!
Ever solid marketing strategy starts with a well-thought-of plan. Invest at least a week to determine your goals, standard and the right marketing channels for them. What do you think will drive more customers? A loyalty program, e-newsletters or social media? The more you research, the better your marketing strategy will be.
2. Yelp Listing
Yelp is a fantastic tool when it comes to local marketing. Start by claiming your Yelp Business Page and update all the required information. Encourage your existing customers to review your services.
3. Social Media Marketing
You can use social media automation tools even if you have a small budget. However, if you want to skip spending anything, you can start creating social media posts (for a month) in advance and post it as per your schedule.
It’s crucial that you share about your promotional offers and programs but you also need to share more about industry trends and visuals that provide your audience with some useful information.
Another great way to use your (limited) budget is to save it for product giveaways and discounts. Both of these techniques are guaranteed to boost your engagement as well as followers.
4. Email Marketing
It’s a proven marketing channel with an average return of $38 on every $1 you spend. The three golden rules of successful email marketing are: don’t send too many emails, make sure your emails are mobile-optimised, and send personalised emails.
5. Loyalty Programs
Developing a client loyalty program is an excellent way to ensure that you have a continuous flow of customers. You can also set up a subscriber program in order to maintain a steady flow of income as well as retain customers.
6. Keep your clients satisfied
Happy customers continue to stick around and unhappy ones don’t. It’s that simple. Focus on delivering a relaxing and memorable experience for all of your clients. Good customer service is key. They are more likely to recommend you via social media or referrals if you provide them with a great experience.
Written by: Shristi Patni
Shristi is the Chief Content Officer at Raletta. She enjoys writing about food, fitness, finance and everything in between. Feel free to connect with her via Linkedin or drop an email at firstname.lastname@example.org.