Digitization is an important topic in almost every industry, and the spa industry is no different. Sure, the actual service that we deliver might be the same, but the way in which we go about doing it has changed a lot in the last ten years, a trend which looks set to continue.
But not all business owners have the skills or the knowledge to make the shift to digital technologies, and that’s where this article comes in. If you’ve been trying to find ways to bring your spa in-line with the 21st century, you’re in luck. Let’s get started.
7 Best Practices for Digitizing Your Your Spa In 2020
1. Measure everything
One of the best things about digitizing your systems is that it gives you the ability to measure pretty much everything that you do. Everything can become a metric, although it’s also important to remember that just because we can measure something, it doesn’t necessarily mean that we should. If we focus too hard on too many metrics, we can forget the ones that are the most important.
2. Digitize your marketing
This one is a no-brainer. When it comes to bringing in new customers (and keeping the existing ones happy), nothing cuts the mustard quite like digital and social media marketing. Remember, though, that digital technology shouldn’t take you away from the three things that all marketers need to focus on – acquiring new clients, keeping them and growing them.
3. Take it step by step
A common mistake amongst businesses which are digitizing their services is that they try to do “everything now”, throwing everything they have at the wall and seeing what sticks. Instead, it’s important to iterate, launching one new tool at a time, training employees to use them, monitoring the impact that they have and only rolling the next one out once you’re good and ready.
4. Go fully electronic
Going electronic is good for a variety of reasons, including the fact that it’s better for the environment because you’ll be printing out fewer receipts and physical records. It also makes it easier for you to make backups and to ensure that your data – one of the most important assets that your spa business has – is well-maintained and put to good use.
5. Implement BYOD programs
BYOD (“bring your own device”) programs are popular at a lot of spas because they enable employees to use the tools that they’re already familiar with to get their jobs done. If you’re using cloud-based software to run your business, it can typically be accessed from any device with an internet connection, and so you can save a lot of money while empowering your employees simply by allowing them to bring their own devices to work.
6. Get help
In the same way that if I was a student who needed assignment help I might hire an essay writer, if you’re a spa owner who needs digitisation help, you can go out and find yourself a specialist. The only difference is that instead of Googling “write my thesis” and hiring a coursework writing service, you’ll want to turn to Upwork, PeoplePerHour and other freelancing websites to get the job done.
7. Don’t use technology for technology’s sake
One of the biggest mistakes that people make when trying to digitize their spa businesses is that they end up just tacking on new technologies and assuming that they’ll work some sort of magic, rather than thinking of them as tools to help employees to get their jobs done. There’s no point in using new technology just for the sake of it – you need to make sure that any technology that you take on is actually serving a purpose.
Now that you know the seven best practices for digitizing your spa, it’s over to you to put what you’ve learned today into practice. Remember that it’s never too soon to go through the digitization process, while the longer you leave it, the more of an advantage your digital competitors will have. So why not get started today? Good luck!
Scott Matthews is a professional writer and editor with a range of paper writing service and dissertation help clients including Essaybot and Dissertation-today.com. When he’s not writing, he can usually be found reading, walking or watching nature documentaries. He lives with his wife and their two dogs in a little cottage in the countryside with a high-speed internet connection.