The recruitment process in the salon, spa, and wellness industry can be quite cumbersome and time-consuming. You need to find top candidates with all the necessary skills and make sure they are the right cultural fit.
With so many competitors around, attracting and hiring the right people can quickly become overwhelming. That’s because it’s a candidate’s market. They can afford to shop around until they find their perfect match.
The key is to step up your recruitment game to not only lure qualified candidates but also hire the best talent. Here are seven ways to do it.
1. Train Your HR Executives
Before getting into the recruitment process, you need to make sure your HR executives are up to the task.
After all, they are the ones who will locate qualified job candidates and collaborate with your hiring manager to select the right applicants.
The best way to train HR personnel is to use online training tools. HR training software can help you provide guided, self-paced learning with course bundles and learning paths.
You can use ready-made HR training courses designed for recruitment training, interviewing skills training, management skills training, and much more.
With HR training software, you can also monitor your HR staff’s progress and performance in real-time, ensuring there are no learning gaps.
2. Create Clear and Effective Job Advertisements
Writing a job advertisement is one of the most important steps in recruitment. The more specific you are with all the necessary skills and work responsibilities, the more likely you’ll attract candidates who are qualified for the job.
Write down the top qualities you’re looking for in a candidate. Good communication skills, attention to detail, a friendly attitude, and good organizational skills are excellent examples.
Describe the job, that is, everything you expect the new employees to do while working for you. Be upfront about everything, including work hours, the experience you’re looking for, the salary, and any other key information.
If you save any of it for the interview, you might waste a lot of precious time. When everything is clear in a job ad, only qualified and genuinely interested people will get in touch with you.
3. Advertise Where Your Candidates Are
This may sound a bit obvious to you, but many business owners overlook many places that can help them find ideal candidates. Many rely only on their website or printed flyers that they place around town.
Those can work brilliantly, but you should also post your job ad on industry job sites, employee review sites, and social media.
Social media is where people often start their job search these days. Besides social media ads, promote your job vacancy on your official business page and in community groups. That way, you’ll attract a lot of passive candidates as well.
Don’t forget about colleges and cosmetology schools, if there are any in your area. Pin your job flyers on their boards, where students can see them and spread the word.
4. Promote Your Workplace Culture
Your salon, spa, or wellness center’s workplace culture is crucial in the recruitment process. It’s one of the top priorities of job seekers because they want to really like and enjoy the place they work at.
That’s why you should promote your salon or spa workplace culture when hiring new staff. Showcase your core values in the job ad and share employee testimonials on your website and social media. Get people excited about working for you, and you’ll compel a lot of them to apply for the job.
5. Attend Salon, Spa, or Wellness Trade Shows
These trade shows are perfect places to meet qualified job candidates. You can spread the word about your business and get a lot of people interested in it.
Some of them might even recommend a top-notch hairstylist, nail technician, spa therapist, massage therapist, or anyone else you’re looking to hire.
Attending trade shows to speak on a panel or do a demo will also help you build your business profile. That’s the best way for the attendees to get to know you better and gain a clearer picture of your key values.
6. Streamline the Interview Process
There are two reasons why the interview process should be as smooth as possible. The obvious one has to do with you choosing the right hires. The other reason is enticing them to choose you.
Maybe some of them are still shopping around for the right establishment, so you need to make a great impression and ensure they choose you.
Have your HR staff prepare for the interviews in advance by double-checking the resumes and writing out a list of questions. If you don’t have an office to conduct the interviews, find a quiet place where your candidates will feel comfortable. A cafe might be a good idea.
7. Conduct a Trade Test
Trade tests are essential when hiring in the salon, spa, and wellness industry. They help you assess the skills of your job candidates to see if they possess all that experience they’ve included in their resumes.
Depending on the job, bring in test clients to see how your potential hires will manage multiple tasks. Whether it’s a manicure, haircut, blow-dryer work, massage, or anything else, have them carry out various tasks to test their competency and creativity.
That’s also an excellent way to see how they will communicate with your clients.
Upgrade Your Recruitment Process
As you can see, there’s much more to the recruitment process than merely posting a job offer, waiting for interested parties to submit their applications, and calling them in for an interview. It would help if you got people excited about working for you.
So, follow all these steps, and you’ll lure in top talent who are genuinely thrilled about your workplace culture. Good luck and happy hiring!
Author Bio: Kamy Anderson is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of corporate training and education. He is an expert in learning management system & eLearning authoring tools – currently associated with ProProfs Training Maker