When it comes to high-performing skin care, a serum is your MVP. A concentrated blend of active ingredients designed to create change on your skin, adding a serum into your skincare routine is a really effective way to reach a multitude of skin goals. Here are five ways to get the most out of your serum:

1. BUT FIRST, CLEANSE

We shouldn’t have to say it but we will: don’t even think about applying your serum to your skin unless it’s freshly cleansed. Give the concentrated actives in your serum the best possible chance to deep dive into the layers of the skin, without first having to wade through any debris (in this case: sweat, sunscreen, makeup).

2. WAY TO GLOW

For a guaranteed glow, first, apply a hydrating mask for 10-15 minutes. Wipe or tissue off then apply a few drops of your favorite serum for renewed radiance.

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