Hi there, this is Emily with Populum, and we’re excited to be new members of the Spa Industry Association! As your contact through the association, I wanted to introduce our company in a personal way.
My CBD Journey
In the fall of 2014, I had my second child. While delighted to welcome another boy to this world, I noticed that this second pregnancy really affected my body. I was tired and sore, and for reasons I couldn’t explain, I was just sick more often. My body was shot and I was mentally fatigued. Trying to avoid pharmaceuticals, I started to research natural ways to heal, and that’s when I discovered CBD.
The article I found went on to explain that everyone has an ECS Endocannabinoid System (ECS) that, if out of whack, can cause all sorts of issues —from poor skin to poor digestion to anxiety. It said CBD’s role was to work to “right the ship” of the ECS, bringing your body to homeostasis. It really spoke to me. It was all-natural; it didn’t claim any instantaneous miracles; and as far as I could tell, no crazy side effects. I made my first purchase in March 2015.
Honestly, my first experience was not great. The flavor and scent were horrible. I recall describing it to my husband that it “tastes like the smell of weed mixed with some dirt on the side.” But, I committed to taking at least the whole bottle – and it was working. I continued to order for a while, until a few years in, I came across Populum.
Discovering Populum CBD
Jaded by the poor taste and crappy shopping experience, I was excited to find a brand that offered CBD oil that had a nice orange flavor, along with a risk-free trial for new customers. I decided to give it a try, and loved it so much that I reached out to the company about ways I could help. I’m now honored to say I have been with the company since early 2019, now overseeing Retail Sales & Partnerships.
Populum was founded by Gunhee Park in 2016, with the goal of breaking the stigma around hemp. At Populum, our core focus is to provide transparency in an unregulated CBD industry. From our dedicated farmers to our industry-leading customer service team, we all share one mission—to create premium and honest CBD that consumers can enjoy and trust.
Populum uses a proprietary formulation of rich, full-spectrum hemp extracts to deliver the most effective CBD supplements, skincare, and pet products on the market. Populum’s CBD lines contain high concentrations of rare cannabinoids, such as CBC, CBG, CBN, and terpenes. All of our products are triple-tested to ensure purity and accuracy, and are grown + made in the USA.
Now serving more than 20,000 customers, Populum is the leading premium brand in the CBD industry. More than 40% of customers are repeat purchasers. Additionally, we are consistently rated the best tasting CBD oil and best customer service by blogs and review sites.
Why CBD & Skincare?
People utilize our products for a myriad of reasons, including myself, as a woman in her mid-30’s. My husband in his early 40’s, and my parents in their mid-60’s, all use them, too! Oral tinctures and capsules help keep me in check with my wellness. I have a lot of side effects from chronic Lyme, and CBD has helped ease them immensely. I also LOVE CBD for skincare. Our Lavender + CBD Face Oil only has 4 ingredients (all of which are natural + vegan-friendly!) It calms my Arizona-weather caused dry skin, my children’s eczema, and has anti-aging properties. The Cold Therapy Hemp Rub is incredible for sore muscles and joints, post-sun exposure, and even growing pains if you have young kids!
Populum’s team is small + mighty. Populum’s founder is Gunhee Park. Caitlin March is our Director of Marketing + Operations, Ivy Oaks is our Director of Customer Experience, and I, Emily, oversee all of our retail + affiliate partnerships.
We would love to meet you and share the Populum experience. We are proud to provide educational materials and, when allowed, in-person educational seminars for your employees. We have a holistic approach to our partnerships, and are with you every step of the way. In addition, Spa Industry Association members receive 20% off their first orders with us.