NY Now announced its lineup of seminars set for the Aug. 12-15 show at the Jacob K. Javits Convention Center, with sessions aimed at offering buyers and shop owners insights and content to take their businesses to the next level.
The seminar program will highlight topics that range from marketing during the holiday season, leveraging influencers to boost business and how special events can drive customers in-store, and much more.
“Whether you’re a small shop owner looking for strategies to attract new customer or a designer looking to explore the latest trends, the NY Now seminar program has the right sessions for you,” said Randi Mohr, vice president and NY Now director. “Only at NY Now can you shop the most on-trend products, network with leading trendsetters and visionaries, and take home the most impactful marketing tools and insights possible.”
The list of seminars at NY Now’s 2018 summer market can be found here. Some of this season’s sessions to date include:
- Marketing Holds the Key to Year-End Success, Barbara Crowhurst – Learn how marketing connects you to the money, your fans and other potential customers.
- Facebook 2018: Making the Most of Social Media’s Giant, Jennifer Cario – Come and learn how Facebook decides what content to show to its users and how the latest changes and updates can be put to work to expand your reach and your profits.
- Special Events to Drive Customers to Your Store and Build Profit, Lindsay Anvik – Find new ways to bring people into your space-and learn how to maximize the time you have with them to drive sales.
- Money Makers for Holidays – Top 5 Strategies for Success, Allan Share and Patti Biro – Get the tips on gift cards, pop-up opportunities, visual merchandising, gifts ready-to-go and special events.