Hi friends, as a 30-year veteran of the Spa channel, I’ve seen many trade show events come and go. Last year, I was invited to MC the 1st Annual Salt Therapy Association show and when I tell you “it blew my mind” it’s the truth. Since the beginning of the cell phone (and yes we’re all guilty), literally during this two-day event, I didn’t notice anyone using their phone while in education. That says a lot! A conference meant to pull 50 attendees from around the globe, had 250 plus show up and additional walk-ins had to be turned away. In our business of “shiny new objects,” it’s rare for something to come along that trends (and is not a fad) and salt is one of those items. I’m lucky to have been in many salt rooms over the last few years and it is now part of my treatment protocol.

I’ll be at this year’s Salt Therapy Association Conference “STAcon Live 2019”, and I encourage all Spa Industry Association members to attend, learn all about salt therapy, and understand how it can be added to your spa as an adjunctive service. The event is being held at The Wyndham® Lake Buena Vista Disney Springs™ Resort in Lake Buena Vista, Florida on September 16 and 17, 2019. Take advantage of $70 OFF your ticket with Early Bird Registration, and sign up today by clicking here.