Art in Wellness Collaborative Unites Spa, Beauty and Wellness Industry to Communicate Healing Power of Touch

Vail, Colorado – April 28, 2020 – As spas and salons around the world begin reopening their doors, the Art in Wellness Collaborative is challenging artists to channel the therapeutic and healing powers of spa and salon services via original artwork.  

 The collaboration of spa, beauty and wellness sector leaders is issuing an Open Call to Artists, inviting artists to submit artwork communicating the healing power of touch within the spa, beauty and wellness community. Four $1,000 cash prizes will be awarded. Submissions will be accepted through May 21, and winners will be announced on June 15. A creative brief providing guidelines for submissions is available at Winners will be selected by a judging panel.

 Whether during the plagues of the Middle Ages or today’s global pandemic, society has historically turned to the arts during challenging times. Much of the great art from the Renaissance period emerged following painful epochs.  According the University of Florida Center for Arts in Medicine, “The arts are one of the most powerful means for communication and coping that we have at our disposal today.” Similarly, a massage, haircut, manicure or facial can restore a person’s sense of well-being. Remarking on this connection between art and beauty, Julie Bach, founder of Wellness for Cancer and a founding member of the Art in Wellness collaborative says, “Artists and beauty and wellness professionals understand the powerful connection between art, beauty and wellbeing. Through this collaboration, we look to celebrate the benefits of spa, salon and wellness services, while sharing the industry’s values of joy, empathy, hope and resilience.”  

The winning works of art will be shared via physical placement and virtual artwork available for download. The intent is to use strong visuals to rally the public around a shared message. Notes Sallie Fraenkel, a founding member of the collaborative, “In a world where people think and see in pictures, strong visuals are often the primary mode of communication. Think “Rosie the Riveter,” the iconic Times Square photo of a returning sailor kissing a nurse or the “Make Love, Not War” campaign created amid the social changes of the 1960s.”  

Judges will evaluate how submissions capture the healing benefits of touch. ““We are looking for graphic art and symbols that convey the therapeutic powers of touch during this stressful time,” says arts patron and Art in Wellness founding member Michael Tompkins.

 During the global pandemic, artists across all disciplines are reminded they are part of something bigger than themselves and can apply their gifts and passion to serve the common good.  “Collectively we are coming together in a campaign that celebrates the fusion of art and the spirit of the spa, salon and wellness sector,” says Lynelle Lynch, president of Beauty Changes Lives, and a donor of the Arts in Wellness Collaborative. “As estheticians, massage therapists, hairstylists, nail professionals and make-up artists, beauty and wellness professionals change lives everyday through their art. We are excited to launch the Arts in Wellness Collaborative.”  

Beauty Changes Lives

Susan Miller, / 765-620-2007

Art In Wellness

Julie Bach,

About Art in Wellness:  The Art in Wellness Collaborative was initiated by Julie Bach to bring together the spa, salon and wellness industry around shared values and messaging. The Collaborative is a Social Impact Program acting as a DBA under the Wellness for Cancer/Spa4ThePink registered charity in which Julie Bach is the Executive Director. Bach was awarded Leading Woman in Wellness at the Global Wellness Summit in 2017, Leading Woman in Philanthropy by American Spa in 2018, and chairs the Global Wellness Institute’s Wellness for Cancer initiative. For more information please visit

  About the Beauty Changes Lives Foundation: With a mission to elevate, educate and empower, Beauty Changes Lives is uniting the industry and building awareness of the extraordinary career opportunities in the beauty, wellness and massage therapy industries. Learn more at or find us on Facebook and Instagram.