Charleston, SC (September 2, 2020): We Work Well Inc, the premier hosted buyer event company, today announced the launch of We Work Well EMEA. This new phase of growth expands their already successful virtual meeting platform to Europe, the Middle East and Africa.

In response to the pandemic, We Work Well took its concept online in April 2020. Using its custom built web-based We Work Well Virtual meeting platform, spa and wellness suppliers are connected with key decision makers from high volume luxury spas, through scheduled one-on-one meetings, education, and networking. Since its successful launch in North America, We Work Well Virtual has hosted over 350 pre-scheduled one-on-one meetings during its June and August events, and 95% of surveyed attendees indicated they are likely to book business as a result of their meetings.

Monica Helmstetter and Lucy Hugo, founders of We Work Well Inc., were so encouraged by the positive response to these virtual events they immediately began to consider the potential of this powerful new format. “Hearing feedback from our customers in Europe and the Middle East,” says Helmstetter “and with travel restrictions continuing to hinder conferences and tradeshows worldwide, it made sense to broaden our reach and create new opportunities for the global spa community at this time.” Though Helmstetter and Hugo, both born and raised in Europe, understand the complexity of these regions and their differences from the North American market, they believe the We Work Well Virtual model is uniquely able to adapt to each market it enters. “We cannot presume a one-size-fits-all approach will work,” says Hugo “in building our virtual platform from the ground up, we were conscious of creating a model adaptable to the evolving needs, of every market we enter, both now and into the future.”

To support this expansion, the We Work Well team has grown to include Stephen Pace-Bonello as Event Director of We Work Well EMEA. Based in Malta, Pace-Bonello was most recently Event Director for SPATEC Europe and Middle East, and brings over fifteen years of experience in the spa, hospitality and hosted-buyer sectors. Says PaceBonello, “I am thrilled to join the dynamic We Work Well team and look forward to bringing its energy and winning formula to the EMEA region.”

The first We Work Well EMEA event will take place on February 4, 2021. For more information, inquire at

About We Work Well: We Work Well is a premier hosted buyer event company, connecting high level executives from leading spa and wellness suppliers with pre-selected highly qualified buyers from high volume luxury resorts and spas, through scheduled one-on-one meetings, networking activities, community and purpose.

Monica Helmstetter, Lucy Hugo // (843) 834-8373, (203) 493-1221