More and more companies are promoting the outdoor lifestyle. “Nature Smart” brands are educating consumers on the benefits of nature. It used to be that the person who served as the poster child for this idea was more of a modern-day hippie than a corporate CEO. They would literally shout from the mountaintops. All of that continues to change.
REI (Recreational Equipment, Incorporated) is one of those brands that literally walks the talk. Founded in 1938, REI is an American retail and outdoor recreation services corporation. It is organized as a consumers’ cooperative. REI sells sporting goods, camping gear, travel equipment and clothing.
REI has worked to awaken a lifelong love for the outdoors in their members. Today, nearly 80 years later, the co-op has grown from 23 climbing friends to a community of more than 17 million members.
Each year, they close on Black Friday to ensure that their employees spend time outdoors, all part of their #OptOutside campaign. Even bigger, REI is partnering with the University of Washington to the tune of a $1 million donation to a new academic initiative called “Nature for Health.” The idea is to build a mountain of data surrounding the health benefits of living a life outside.
There are more exercise classes and indoor programming than ever before, but the big box gyms are not the only game in town. Indoor classes are often costly. Outdoor movement has a new term that is spreading globally: “green exercise.” Green exercise is a term that describes working out in the outdoors. Many find that green exercise lowers blood pressure, increases creativity, decreases depression, and increases blood flow.
Biofit, an organic fitness company based in London, has invested in biophilic design and also teaches many classes outdoors. Most importantly, they educate others on why our bodies are meant to move outdoors.
Some people practice yoga outdoors. The mindful practice of walking or hiking in nature is “yoga for the brain.” Look for more traditional fitness outlets turning their attention outdoors.
Effective January 1, 2020, the minimum salary requirement for the administrative, professional, and executive overtime exemptions will increase from $455 per week to $684 per week (or from $23,660 per year to $35,568 per year).
If your exempt employees’ salaries fall below this new threshold, you will generally either have to:
Raise their salaries to the new requirement; or
Reclassify the affected employees as non-exempt and pay them overtime whenever they work more than 40 hours in a workweek.
It can be hard to keep up on these new law changes as a small business owner, but the fines from the IRS can be damaging to any business. We at ADP can help make sure you stay up to date on these new laws and keep you in compliance. If you have any questions on which employees this will effect or any questions on how to make or implement this change, please reach out.
Being a girl is not an easy task. We are expected to look our best at every occasion and every event. Some of these steep expectations we put on ourselves. Staying on top of the game is like an unsaid requirement.
all have to go through multiple stages of preparation to get ready
for an event, including the dress selection, makeup, and hairstyling.
The dramatic, bold, and daring Smoky eyed look is currently trending
and further growing in popularity,
so it comes as no surprise that every girl wants to master that.
is a general misconception that perfecting a Smoky eyed look is very
difficult. However, with a little practice and by following a few
simple steps, you can master this dynamic look.
Five Easy Steps To Mastering The Smoky Eye
loves Smoky eyes, but no not everyone can create the perfect Smoky
eye. Going to a beauty
spot or salon
for your makeup is not always the option. Most of the times, we end
up applying very dark eyeshades, which makes the Smoky makeup look
horrible. Don’t worry; follow these five easy steps to create the
perfect eye makeup look.
Step 1: Apply Primer To Your Eyelids
first step of eye makeup is to clear the skin before applying the
primer on your eyelids. Primer not only helps prevent discoloration
but also keeps the expensive makeup in place throughout the day. Use
a dark primer color and blend thoroughly to enhance the perfect Smoky
eye look. Also, apply the primer to the lower lash line to create a
Step 2: Medium Eye Shadow On The
Use a medium shade of eye shadow on the bottom lid to build intensity. You can apply a base color for preparation on the crease for a dramatic Smoky eye. Light brown, light grey, and medium brown are the best colors to apply on the lower eyelids.
Step 3: Dark Shadow On Top Eyelids
third step is to choose a dark shadow to apply to the top part of the
eyelids. Darker charcoal black, deep metallic and blue are perfect
for the bold look. You can pick an eye shadow that matches your
colorful dress. Three shades are required to create the ultimate
Smoky eye — a light nude shade, a medium tone as the base color, and
the dark shade to create the Smoky effect.
Step 4: Eyeliner To Make A Prominent
is crucial to intensify the Smoky eye effect. You can use either a
gel liner or eye a dark colored pencil, make a thin line on the lower
and upper lash lines to outline the eye. You can use a powder shadow
or cream shadow to create a smudgy or smoky effect.
Step 5: Added Mascara To Bottom Lashes
completing a Smoky eye look, use an eyelash curler to curl your
lashes before applying mascara on both the lower and upper eyelashes.
Add a generous coat of mascara on your eyelashes for that dramatic
look. You can further stick false lashes to intensify the look. You
can use black, blue, or brown lashes to create a Smoky eye look.
isn’t necessary to use black color in a Smoky eye look. You can use
other dark shades to create the same intense effect. These five steps
will create the perfect Smoky eye look. You will have to do the
Smoky eye look several times before you become a Smoky eye pro!
Lincoln is a creative content writer and copywriter, who is currently
working as a Lifestyle Blogger at King
Apart from being a writer, she likes to travel, read, and surf in her
Many people understand the benefits of regular massage, and massage is increasingly incorporated into health care environments.
Spa marries these two concepts — massage as preventive health care — and offers a plethora of employment opportunities to massage therapists.
But there’s a problem: Spas are in dire need of qualified massage therapists. There are an estimated 38,000 unfilled service provider positions, of which 18,400 are full-time and 19,600 part-time positions. Massage therapists account for the largest number of unfilled positions that spas are currently trying to fill, a total of 19,150, representing almost 50% of all unfilled positions.
The 2018 ISPA U.S. Spa Industry Study showed that 40% of spa employers have an issue with hiring qualified, experienced, passionate professionals. The availability of professionals is not matching the growth of the demand in the industry. Specifically, shortages are reported for massage therapists. (ISPA’s 2019 survey also collected information on employment-related issues, including unstaffed positions; however, those results were provided only to survey respondents.)
“The shortage is at a critical level in our industry. We need well-trained therapists who want to stay in the industry,” said Allan Share, president of the Spa Industry Association.
One way the public experiences massage is while on vacation at spas and health resorts. The spa industry has grown and continues to grow as the health benefits of spa-going are better understood.
Statistics from the International Spa Association (ISPA) show the public increasingly going to spas for their personal well-being. The ISPA 2018 Spa Industry Study reported that total spa revenues for 2017 were estimated at $17.5 billion, increased from $16.8 billion the previous year. The total number of visits to spa establishments is estimated to have risen from 184 million in 2016 to 187 million in 2017.
Most people who visit spas purchase massage services (67%), followed by skin care (35%) and nail services (30%), according to ISPA’s Consumer Snapshot Vol. 1X, released this year.