The Beauty Pro’s Guide To Retail

“The –

Most beauty professionals have a love-hate relationship with retail. Some see selling retail as being a pushy “salesperson” whereas retail is really rooted in educating clients. This guide challenges your presumptions about retail and details how it benefits your clients and your business.

It is an all too common occurrence in the beauty and wellness industry to hear professionals say they don’t want to be “salesy” or “pushy”. While being aggressive is a turnoff, recommending products that benefit your client’s appearance is far from pushy; it’s great customer service.

Why Retail Is Part Of Customer Service

Your perception is critical when it comes to your comfort level around retailing. If you’ve had a bad sales experience, the last thing you want to do is be a pushy salesperson. Let’s be clear: making recommendations is not being pushy; it’s being a professional in your field and sharing your knowledge with your clients. Isn’t that why they come to you? It’s simply your job to recommend something you believe in, offer options, and let your clients choose.

When talking about products with clients, it’s best to explain what products you are going to use during the consultation, then throughout the service, describe the benefits of using these particular products and the results they can expect when used at home. Use your explanation as a teaching moment while you create and enhance the finished look. Let them know up front your commitment to serving them. After that it’s up to them to make their choice. That’s it! Nothing deceptive, tricky, or pushy here at all.

At the end of the day, we are selling three things to our clients: a commodity, the experience along with it, and our expertise. It begins and ends with your approach. Notice it, shift it if you need to, and stand behind what you sell and the impact it has on the people you serve.

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Choose Hemp For The Sake Of The Environment

Spoiler alert: Do you believe in living for the moment with no concerns about the future?
This article is NOT for you. But do read on if you, like many of us, are concerned about preserving our planet for life in the future. This article may transform your lifestyle into a greener one.

We Are the Earth’s Babies
National Geographic informs us that the earth is 4.54 billion years old, with an error margin of +/- 50 million years. The human species is a mere baby in comparison. We are anything between 200,000 to 315,000 years old, says the Encyclopaedia Britannica.

How Old Are We?
For five decades since 1967, scholars believed that we humans are about 200,000 years old. However, in 2017 evolutionary anthropologists from the Max Planck Institute in Leipzig, Germany, discovered fragments of skulls and an unbroken jawbone along with stone tools at a site in Morocco.

The skull fragments and the jawbone bear striking resemblance to the human skull and jawbone. These have been dated to be about 315,000 years old. This discovery, thus, makes us more than 100,000 years older than we had previously believed.

This claim, however, is yet to be fully established. Even if this latest claim gets proven and accepted, we’ll still remain a very young species in comparison to the earth’s age.

We Are Earth’s Worst Children

Young we are, but we are also earth’s problem child. Our production and consumption patterns, especially since the first industrial revolution in the late 18th century, have been extremely irresponsible.

Environmental change is nothing new to our planet. Biological, chemical, and physical changes have been influencing the earth’s environment since the planet emerged. These changes have made our planet habitable for living beings, including us.

Human-induced changes in the earth’s environment have, unfortunately, reversed the process.

We Have Unsustainable Living Habits

We have been depleting the natural resources of the planet and degrading its environment. So much so that planet earth may not be able to sustain life for too long, unless we change our living habits without further delay.

What Is Environmental Degradation?

It is an oft-used term, but not necessarily a well-understood one. Experts inform us that environmental degradation is an umbrella term that encompasses a range of human activities. The common feature of these actions is that they are all detrimental to the earth’s environment.

● Emitting Pollutants in the Earth’s Atmosphere

A pollutant is a substance in the air that, when present in high concentration, makes the air harmful for the health of humans and other living beings. Carbon dioxide, chlorofluorocarbons, and substances like sulfur dioxide and nitrogen dioxide that cause acidification are some of the worst pollutants.

● The Heavy Carbon Footprint of Humans

Carbon collectively refers to greenhouse gas emissions that include carbon dioxide, methane, nitrous oxide, and F-gases (i.e. fluorinated gases). Burning fossil fuels, deforestation, industrial processes, all cause the greenhouse effect that is making the earth warmer than it should be.

Use Hemp to Reduce the Carbon Footprint of Our Buildings

The combined carbon footprint of the buildings in which we live and the ones in which we conduct our businesses is considerable. Residential buildings account for 10.9% of all greenhouse gas emissions globally, says the latest report by the World Resources Institute. Commercial buildings are responsible for 6.6% of global greenhouse gas emissions.

Emissions from both types of buildings occur directly through burning fossil fuels and indirectly through the use of electricity.

These calculations do not include the environmental costs of constructing a building. In 2009, the global construction industry accounted for 23% of all carbon dioxide emitted by economic activities worldwide, informs an academic article.

Hemp Can Make Our Buildings Carbon-Negative

Hemp hurds, the hard inner core of hemp stalks, offer a viable substitute that can reduce these environmental costs on all fronts. When combined with a binder like lime, hemp hurds turn to hempcrete. Hemp-clay is another composite made by mixing hemp hurds with clay.

Both hempcrete and hemp-clay can be used for constructing carbon-negative buildings and for insulating them. Constructing a building with hempcrete or hemp-clay hardly has any
negative ecological impact when compared to constructing with traditional concrete.

Buildings made of hep composites also cut down substantially on our electricity usage because of hemp’s excellent thermal qualities. Hemp stores heat when the atmosphere is hot, releasing heat when the environment is cooler. That makes hemp an effective insulating material without the use of electricity or gas for heating and cooling.

Hemp Can Reduce the Carbon Footprint of Transportation

Transportation currently accounts for 15% of the total greenhouse gas emissions, says the World Resources Institute report. That includes the entire process of constructing the vehicles we ride, the fossil fuels we burn to run them, and the energy we use for heating and cooling.

Legend has it that Henry Ford had made a prototype of his Model T with hemp. Whether that contested information is true or not, Bruce Dietzen has actually made his Renew sports car entirely with hemp.

The good news is that the use of hemp hurds for car parts is no longer limited to just Dietzen’s Renew sports car. From BMW to Mercedes, hemp has made a determined entry into the automotive market, led by European automakers.

Using the cellulose-intensive hemp hurds to replace metal and plastic in our cars will make them greener to a considerable extent. Hemp is lightweight but surprisingly strong. The use of hemp will make our cars lighter and more fuel-efficient.

Hemp Cars = Less Junk

Vehicle junk is another environmental hazard. Decaying car parts release hazardous substances into the atmosphere. Remnants of coolant and other chemicals seep into the ground. Hemp composites used to make cars or car parts are biodegradable. That takes care of the waste management issue.

Hemp Can Run Our Vehicles, Too!

Hemp seeds are rich in oil content. This oil can produce biodiesel. It is also possible to produce ethanol and methanol using the whole hemp plant which is high in cellulose. Hemp, therefore, presents a greener and renewable source of fuel for our vehicles and other needs.

Zeroing in on hemp for our fuel needs has several other advantages also. Hemp can grow on infertile land, which leaves fertile land free for food crop production. Using hemp biodiesel also means leaving edible plants like olive and soy, currently in use for biofuel, free for dietary consumption.

Hemp Bioplastic Can Stop Plastic Pollution

The plastic that is currently omnipresent in our everyday living comes from fossil fuels and is non-biodegradable. The environmental costs of this plastic are many. It depletes our fossil fuels and leaves a heavy carbon footprint during production.

Remnants of single-use plastic get into our water bodies and choke them. These microplastics also kill innumerable aquatic and land animals and pose health hazards for us. Fully biodegradable hemp bioplastic is a one-item solution for all these problems.

Embrace Green Fashion: Wear Hemp Clothing

Synthetic fibers constitute part of the plastic pollution problem. Cotton is highly water- and pesticide-intensive. Using the bast fibers that come from the outer layer of hemp stalks is the future-forward way to green fashion. Even Armani is turning to hemp textiles!

Hemp Paper = Less Deforestation

The Chinese produced the first paper with hemp fibers. If we substitute our current use of wood paper with hemp paper, we will do ourselves a favor. It will imply considerably less deforestation, among other things.

Do we really need more reasons to promote the integration of hemp into our everyday living habits?

Author Bio: Jaspreet Singh, Co-founder of the NGO Hemp Foundation which works for the empowerment of economically challenged farmers in Uttarakhand. He works as a bridge between the people and the business to make the farmers economically grow. He loves to hear their problems to provide them an explicit solution. He is also passionate about adventures tours, trekking, and long bike rides.

Jaspreet Singh

An Open Letter to Governor Newsom on Behalf of the Nail Industry

Governor Gavin Newsom
1303 10th Street, Suite 1173
Sacramento, CA 05814

An Open Letter to Governor Newsom on Behalf of the Nail Industry:

You should be ashamed of yourself. Using your podium to state “this whole thing started in the state of California … in a nail salon” is not only irresponsible, but detrimental to the nail industry as a whole. As the Executive Editor of Nailpro, the premier magazine for the professional nail industry, I am appalled at your statement and deeply concerned about the long-term repercussions of it.

The subtext of your declaration links COVID-19 to nail salons, instilling fear in the minds of the consumer—not just in California, but nationwide. As a result, you are potentially ruining the livelihood of more than 80,000 California small business owners, as well as hundreds of thousands of manicurists across the country—working women, creative caretakers, single mothers, immigrants chasing the American Dream—by delaying the opening of nail salons and, further, scaring the public into avoiding these businesses.

“It is discrimination against nail salons,” says Michelle Saunders, 30-year veteran manicurist and owner of Saunders and James Nail Care in Oakland, California.

There is no need to mention where this all started; the location of the first community transmission is irrelevant. No business was prepared to address and prevent the spread of this virus at that time—not liquor stores, flower shops or nail salons. However, nail salons are required to implement sanitation guidelines provided by the State Board of Barbering and Cosmetology, unlike most of the other businesses that are being allowed to open now.

“I believe we are one of the cleanest industries, even before this pandemic,” says Yvett Garcia, co-owner of Bling It! nail salon in Sherman Oaks, California. “We have a whole state board who makes sure we keep everything sanitized, utilize one-time-use products, clean between each client, wash our hands, etc. We’ve been doing this since day one, even without the virus.”

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Yogamere™ Creates Wellness Sanctuaries For Your Home

New York   May 06, 2020 – Yogamere, a wellness lifestyle brand, today introduced its “Create Your Sanctuary” Home Kit – a curated collection of the line’s most luxurious pieces that will transform your wellness experience at home.

Available in both a charcoal and ivory colorway, each Home Kit contains:

·       Meditation Cushions in Cotton with Velvet Applique and natural buckwheat fill

·       Floor Cushions in Cotton with Velvet Applique and recycled denim fill

·       Bolsters in Cotton with Velvet Applique and recycled denim fill

·       Yoga Mats, printed double-sided in designer prints and colors

·       Eye Pillows with Cashmere & Silk slipcover and natural flaxseed fill

Designed in sophisticated colors and rich textures, each “Create Your Sanctuary” Home Kit ships as a complete set to blend seamlessly into your home décor.

“Now, more than ever, it’s essential to surround yourself with beauty and peace in your home. When we’re all facing weeks of quiet time, it’s the perfect opportunity to make a beautiful space for wellness and relaxation that you can enjoy right away,” says Yogamere Founder and Designer, Amy Ormond. “Every home should be a wellness sanctuary.”

The entire collection can be seen at, along with background information about the Company, the Designer and the philosophy behind the Brand

6 Nutrition Tips for Glowing Skin

Did you know that the food you eat plays a critical role in the health of your skin? Some foods – for example, those high in antioxidants – have been proven to have a positive impact on your skin.

In this article, we’ll cover 6 scientifically-backed nutrition tips for better skin.

Tip #1: Eat Avocados
Avocados are loaded with healthy fats that are great for your skin. An NIH study with over 700 women showed that the fats included in avocados are correlated with healthy, supple skin.
If you don’t typically eat much avocado, try it as part of a delicious avocado toast.

Tip #2: Have a Daily Dark Chocolate Treat
You’re going to love this fact… dark chocolate is great for your skin! One study showed that consuming cocoa powder daily for 3 months resulted in lush, healthy skin.
It’s important not to go overboard here, and to choose dark chocolate rather than milk chocolate (ideally, 75% or more cocoa).

Tip #3: Drink Green Tea
Green tea contains antioxidants that have several benefits for your skin including:

  1. Treating puffy eyes
  2. Protection against the sun
  3. Unclogging pores
    Green tea is also loaded with Vitamin B2 and Vitamin E, both of which promote healthy skin.

Tip #4: Supplement with fish oil.
If you’re not eating at least 2 servings of fish per week, the NIH suggests supplementing with fish oil to reach their recommended Omega-3 intakes.

Studies have shown that Omega-3 deficiencies can cause dry skin, and taking a daily fish oil supplement is a great way to boost your intake of these essential fatty acids.

Tip #5: Get Enough Vitamin C

Vitamin C is known as a “super antioxidant” and has several properties that support healthy skin. Excellent sources of Vitamin C include:
● Oranges
● Lemons
● Kiwis
● Broccoli
● Green and red peppers
● Spinach

To make sure you’re getting enough Vitamin C, make sure you’re incorporating these foods into your diet and are eating at least 5 portions of fruit and vegetables every single day.

Tip #6: Snack on Sunflower Seeds
Seeds and nuts are loaded with Vitamin E and Zinc, both of which are great for skin maintenance. Studies have shown that zinc is useful for keeping acne and dermatitis at bay.

Eating sunflower seeds is also a great way to fight inflammation. They’re the perfect daily snack to keep your skin and overall health at a high level.

Final Thoughts
Nutrition plays a crucial role in long term skin health. Focus on eating real, whole foods – while avoiding processed foods loaded with ingredients you can’t pronounce.

By following these 6 tips, you’ll be well on your way to supple, glowing skin that feels amazing!

About the Author
Linda Moore is a lead writer for Suppwise, an evidence-based health and nutrition website. She’s passionate about helping others develop habits that promote a healthy lifestyle.

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