The Camera Doesn’t Blink: Insider’s Advice to Acing On-Camera Media Interviews – Part 2

By Debra Locker, President, Debra Locker Group

In my first article, I wrote about the types of on-camera interviews you may experience while promoting your spa or product. Today’s article contains the tips for which I am asked most often about being on camera. These include: What do I wear? How do I sit or stand? And the most common question – Does the camera really add 10 pounds? We’ll start with that question…

  • It’s not a myth… the camera adds pounds. To avoid accentuating the pounds put on by the camera, wear clothing that has shape. Women should avoid flowy tops and dresses that flare out and don’t have a waistline. Men should avoid ill-fitting jackets and shirts.
  • With that said, look like yourself and be true to your brand. For guidance, look at what news hosts wear and mimic them. Bright colors – blue, red, green, purple and pink – are good on camera.
  • Avoid tops that are white, black, have stripes, checks and sharp patterns. White or black near the face is not flattering on camera. Patterns can give a “dancing” effect on screen, which is distracting to viewers.
  • A mic will be put on you. Make it easier on yourself and the crew by wearing something that can easily have a mic clipped to it (like a blazer or jacket). There should also be easy access to run the cord down your back and a place to hook the mic pack on, like a waistband or belt.
  • Women should wear more make-up than usual. You’ll want to bring powder to the set and carry a few tissues to dab shiny spots. Men can benefit from foundation and loose powder, too.
  • Wear hair naturally and in a manner where you are not tempted to touch / play with it.

Now that you know what to wear, the next thing you need to master is how to manage your body language. I’ll cover that in the next article.

About the author – Debra Locker is the President of Debra Locker Group, which she founded in 2008. The boutique agency specializes in lifestyle, spa, wellness and beauty. Clients are featured on “The TODAY Show,” “The Doctors,” in SHAPE, Marie Claire, The New York Times; to name only a few outlets. Debra has been part of the spa industry since 2001, which is when she began as the PR Director for the International SPA Association. More may be found on www.DebraLockerGroup.com, @DebraLockerGroup on Instagram & Facebook, and Debra Locker Griffin on LinkedIn.

Physical Activity Is an $828 Billion Market – To Reach $1.1 Trillion+ by 2023

Global Wellness Institute releases first-ever research report on the six-sector global physical activity economy, including the fitness, sports & active recreation, mindful movement, equipment, apparel/footwear and technology markets. New data pushes wellness to a $4.5 trillion industry.

Singapore – October 15, 2019 – The Global Wellness Institute™ (GWI), a nonprofit research and educational resource for the world wellness industry, today released its major research report for 2019: “Move To Be Well: The Global Economy of Physical Activity.” In 2018, the GWI found that the fitness/mind-body market was worth $595 billion, and this new research broadens the scope of that segment to the “physical activity economy,” which is now valued at $828.2 billion globally, and includes the sports and active recreation, fitness, and mindful movement core segments—along with the supporting markets of equipment and supplies, apparel and footwear, and technology.

With this new data, wellness jumps to a $4.5 trillion global market.

ACCESS THE FULL REPORT HERE

The Best Natural Allergy Relief Supplements

With summer having ended it may be easy to think that allergy season is over. However, it is fall that is actually the worst season for allergy symptoms. This is thanks to the likes of Ragweed, which releases its pollen during the cooler nights fall nights. Approximately 75% of those individuals that have allergies Spring plants are allergic to Ragweed.

An allergy is an immune system disorder where the body overreacts by attacking harmless substances, when it comes into contact with things such as pollen or animal hair. This causes an inflammation, and it is this that causes the symptoms of the allergy.

Although this may sound scary, there are treatments available for these allergies. Whereas traditional treatments only work to mask the symptoms and come with many unwanted side effects, a natural supplement will, as well as reducing the inflammation, treat the actual cause of the allergy.

Some of the best natural allergy relief supplements that you can purchase online include:

·      Vitamin D – Medical studies show that using vitamin D has a large positive effect on the body’s immune system, particularly its ability to combat allergies.

·      Stinging nettle – This plant gets its name from the small spiky hairs that are on its stem and leaves. It has been proven that it is effective in combating the symptoms of allergies, as well as those of allergic arthritis, cluster headaches, migraines, and anaphylaxis.

·      Lemon essential oil – Out of all the essential oils, lemon is the best in combating allergies. This is because it works to not only boost immune function, it also supports drainage of the lymphatic system, and inhibits bacterial growth. It can also be used as a detoxifier to flush out toxins within the liver that are capable of causing inflammation.

·      Probiotics – These support the immune system, change the gut’s intestinal flora, and most importantly alter the cause of allergies. Clinical trials have shown that a probiotic supplement benefits children that suffer from asthma and other allergic airway disorders, as well as nasal allergies.

·      Quercetin – This bioflavonoid has anti oxidant and anti inflammatory properties. It is able to stunt histamine growth, which is responsible for triggering allergic reactions. Research suggests that it is able to block some substances that are involved in the process of developing allergies, thus reducing their symptoms.

·      Butterbur – This herb has anti inflammatory properties and has been demonstrated to relieve the symptoms of allergies. A recently medical study showed it to be just as effective as the laboratory manufactured anti histamine, Zyrtec. However, it lacks the side effects of feeling drowsy and sleepy.

·      Astragalus – This herb has been used in Chinese medicine for decades. It works to reduce inflammation and gives the immune system a boost. This makes it particularly good at treating chronic asthma. It also boasts anti fatigue properties and improves endurance, making ideal for use when feeling run down. It stops allergy symptoms such as itching, sneezing, and a runny nose.

Other natural supplements to consider include peppermint and eucalyptus essential oils, local honey, and CoQ10 supplements.

How Wellness Services Can Help Students De-Stress

The life of a student can be quite challenging. Juggling assignments, catching up with the syllabus, preparing for the upcoming exams and trying to maintain your social life can seem impossible. A lot of stress can result from this thus affecting your academic performance and other areas in your life. What is the solution?

Develop a balance in all aspects of your life including mental, emotional, physical and spiritual aspects. Since it is not easy to do this by yourself, various wellness centers provide wellness services for students

Here are 6 ways wellness services help students to destress

Social Wellness

This helps students develop good relationships with others. It helps students to examine their relationships with others and see whether there are any areas that need improvement.

Having a high level of social wellness will result in a good support system which is really beneficial especially during stressful times. A good support system can help you distress and feel much better about yourself and any difficult situation you may be going through.

Intellectual Wellness

Intellectual wellness helps students develop their creativity by taking part in activities that are mentally-stimulating and creative. This learning process can be done by taking part in communal activities, through academics or through cultural activities.

Having such knowledge will broaden your view on matters and this will make you more tolerant and self-aware. Taking part in such activities is a great distraction from the stressful school environment.

Physical Wellness

At times, stress may be a result of not getting enough rest or not eating the right foods. Students are helped to develop physical wellness which aims at teaching proper care of the body in order to function as efficiently as possible. Physical wellness involves proper nutrition and sufficient physical activity.

Finding time to do all these may be a challenge due to the busy academic life. However, you can always make time since your physical well-being is more important. If you have a lot of assignments weighing you down, you can always get help with assignments so that you can have time to exercise and cook nutritious food for yourself. These activities are among the best ways to destress and improve your physical wellbeing

Spiritual Wellness

The main purpose of helping students develop spiritual wellness is to help them find a purpose in life and also develop a balance in life. Students learn how to appreciate what they go through in life, be it bad or good.

To develop spiritual wellness, one needs to deeply look inwards and understand themselves as well as what is going on outside. This helps students develop insight and find meaning in life.

Emotional Wellness

In order to develop emotional wellness, students are taught how to find a balance between their positive and negative emotions. Whenever they experience negative emotions, they are taught how to analyze them in order to dig into the source of the problem and find a solution to the problem.

This is one of the best stress relieving activities for students as it helps them develop good relationships as well have an optimistic attitude towards life. Once an emotional balance is attained, students will make decisions objectively and will always have a positive attitude towards life despite any difficulties they may be facing.

Occupational Wellness

Whether you are working or not, you still need to develop occupational wellness as a student. The aim of occupational wellness is to help you develop a positive attitude towards your job or the course you are doing. It helps you develop conflict management skills and also set realistic goals for yourself.

Have a positive attitude and pursuing a career that you love will definitely reduce the stress in your life

Conclusion

No doubt, there is an enormous amount of stress in educational facilities. However, with the right wellness services, you can be trained to develop occupational, emotional, physical, spiritual, social, intellectual and environmental wellness. All these contribute to inner peace as well as a broader view of life which helps you be more tolerant and insightful.

Although you may not be able to attain a perfect balance in all these, working on each of them based on where your strength and weakness lies will definitely contribute to a reduction of stress in your life. Seeking wellness services is definitely worth your time both in the long run and in the short run.

BIO
 Sandra Larson is a writer and also a wellness instructor. She thrives in helping students get through the stressful environment through counselling and also writing articles that share tips on how to cope with stress at school. Sandra also takes her own advice by taking time to pursue her hobbies during her free time.

Herbal Beauty Industry In India

The beauty and wellness industry in India is booming, with a tremendous potential for growth. In fact, it is said to be growing twice as fast as markets of the United States and Europe. India is also the second largest consumer market in the world. No wonder foreign companies have been targeting the Indian beauty market! 

According to a KPMG report, the size of India’s beauty and wellness market was around Rs.80,370 crores at the beginning of 2019. This includes the beauty products, beauty salon and spa businesses. The compounded annual growth rate of the Beauty & Wellness business in India has been around 18%. Currently, the beauty business in India is not only booming, but is expected to treble in the next five years. A prominent feature is that it is herbal beauty care that has driven the growth of the beauty business in India. The “back to nature” and “total well being” trends sweeping the world have increased the demand for holistic systems, like herbal and Ayurvedic beauty care, not only in India, but worldwide.

Going organic and eco-friendly are the trends that will mark the coming years, as far as the beauty business is concerned. We have been seeing herbal beauty products ruling the trends and now the products are going organic. There is a definite shift towards “natural” products that are free from parabens, sulfates, mineral oil and synthetic colours. Greater awareness of the link between good health and beauty is influencing the demand for organic and natural products. That is why wellness is becoming a part of the beauty business, with spa treatments being included in salons. According to Franchise India, “The organic products market in India has been growing at a CAGR of 25 per cent and it is expected to reach ₹10,000-₹12,000 Crore by 2020.” 

Read more…

Guide More Guests to Your Door

A card dedicated to wellness can be a welcome addition to your spa.

Your guests may want to spend more at your spa, but life can get in the way. That’s why a growing number of consumers have the CareCredit credit card, which they can use for massages, skin care, and body or salon services at spas in the CareCredit network.

CareCredit offers unique advantages.

When your spa accepts the CareCredit health, wellness and beauty credit card, guests have a dedicated way to fit spa visits into their budget. CareCredit is different from other credit cards, and its cardholders can choose from promotional financing options available and make convenient monthly payments* that help fit their budget.

60% Monthly day spa visitors surveyed said they would increase their visits by this amount if they could use their CareCredit credit card.2

This can help guests move forward with the services they want, and take advantage of current spa deals, same-day packages and more options. In fact, CareCredit cardholders have an 8 times higher average ticket than spending on a general-purpose credit card.1 And, with CareCredit, you get paid in just 2 business days.

An easy way to help you attract guests and increase repeat visits.

CareCredit gives your guests a dedicated card they can use again and again to purchase their favorite spa services or try a premium option. It can give them incentive to come back, helping you build loyalty, gain referrals and boost sales for premium services and products.

Join the CareCredit network at no cost today.

1 CareCredit 2017 Analytics and The Nilson Report – February 2016 ed., 50 Largest U.S. Visa & Mastercard Credit Card Issuers data table.
2 September 2017 CareCredit Consumer Panel – Day Spa Research.
* Subject to credit approval. Minimum monthly payments required.
See carecredit.com for details.

WP2Social Auto Publish Powered By : XYZScripts.com