New Delhi, Jan 12 (IANSlife) In today”s world, wellness has gained tremendous currency. The origin of “wellness” dates back to ancient times; it became the IT word between 1970s to 1990s.
One can thank Jane Fonda”s first ”workout video” in the 1980s, when only a few could make a mark in the world of fitness. The video was credited as bestselling in the “at-home-fitness” segment, bringing about a revolution to the wellness industry. Exercise, weight training, beauty rituals too are trillion-dollar industry.
One chooses to compliment fitness with ”wellness” and ”mindfulness” to deal with the growing needs of people and the fast paced lifestyle. Wellness is a phenomenon which mainly focuses on optimizing overall physical and mental well-being. A myriad of holistic approaches emphasizes on “Self-care”, “Fitness apps”, “self-relaxing”, “nature retreat”, “detoxing”, “sleep trackers”, “health kits and devices”, “spiritual healing”.
To look beautiful one has to feel beautiful and that can only happen when you feel positive. Follow these wellness trends by Dr Paras, Life-leadership Coach and founder of Matrrix, for a beautiful you in 2020.
Genetic testing will illuminate almost everything as it helps you with in-depth insights of your family and ancestral heritage. Exclusive Genetic testing for health benefits is rapidly increasing. This is a tremendous step to put an end to procrastination and a one-size-fits-all approach.
The Spa Mass And Mid-range Furnitures Market recently Published Global Market look into study with in excess of 100 industry enlightening work area and Figures spread through Pages and straightforward itemized TOC on “Spa Mass And Mid-range Furnitures Market”. The report provides information and the advancing business series information in the sector to the exchange. The report gives an idea associated with the advancement of this market development of significant players of this industry. An examination of this Spa Mass And Mid-range Furnitures relies upon aims, which are of coordinated into market analysis, is incorporated into the reports.
The global Spa Mass And Mid-range Furnitures market is projected to grow at a CAGR of around 6.0% during the forecast period 2015 to 2025.
Top Companies in the Global Spa Mass And Mid-range Furnitures Market are Earthlite, Nilo The Spa Industry, OAKWORKS SOLUTIONS, Gharieni Group, Lemi, Continuum, AP INTERNATIONAL BEAUTY, Collins Manufacturing Company, Leli Group Furniture Manufacturing, Pibbs Industries, Custom Craftworks, TouchAmerica, Design X Manufacturing and Others….
To indulge yourself or someone else with a luxury experience, there’s no place better than New York City. Here are eight ways to mark a special day worthy of the splurge!
Oasis Day Spa, One Park Avenue (between 31st and 32nd Sts.) is dark, hushed, and serene. With 19 treatment rooms, men’s and women’s changing areas, and a relaxation room outfitted with lemon-infused water, teas, and light snacks, you will leave blissful. Choose from the vast menu of offerings including aroma therapy message (60 minutes with deep tissue, $160); Signature Facial (60 minutes, $140); Oasis Purity Wrap with detoxifying seaweeds and kelp (60 minutes $135), waxing of every possible body part, special spa packages, and offers for brides or mothers-to-be. Oasis is professional and entirely delightful.
Probiotic skin wellness: People should be using probiotic skincare year-round. There are millions of microorganisms (a vast variety of bacteria, viruses, and fungi) currently living on your skin. Research shows that some of these microorganisms actually promote skin health, and reinforce your skin’s natural barrier against harmful bacteria, balance your skin’s pH levels, and may even protect against skin cancer. But the use of harsh facial cleansers and antibacterial products strip your skin of its “good” bacteria and other microorganisms, damaging the skin’s natural ecosystem known as your “microbiome.”
As a legacy brand and leading innovator since 1871, Columbia Skincareuses prebiotics, probiotics, botanicals, and peptides in a science-backed formula that helps people heal their skin by supporting microbiome health while stimulating the natural production of collagen and hyaluronic acid to activate the skin’s natural healing process. Columbia Skincare Probiotic products are proven to speed up skin renewal, improve the cohesiveness of skin cells, reinforce the barrier, and amplify skin’s production of antibiotic-like chemicals. The strains, protein, and stem cells in Columbia Skincare products were selected based on years of research that determined these ingredients together potentiate and become a new complex, unique formulation—blending science and nature for supreme wellness and skin health. Columbia Skincare’s proprietary technology assures the efficacy as well as the safety of their products when used as recommended.
Renowned dermatologist Dr. Whitney Bowe claims Columbia Skincare products are the best for “Sensitive, Irritated, and Rosacea-Prone Skin” and recommends it for use after chemical peels, laser treatments, and micro-needling, or to offset the uncomfortable effects of retinoids and exfoliants.
North America’s healthy passion for spa and wellness travel is alive and well, as illustrated by Spas of America’s annual list of the Top 100 Spas. The No. 1 spa and wellness travel website today unveiled its Top 100 Spas of 2019, based on unique page views and consumer choices on https://www.spasofamerica.com. The annual award provides insight into consumers’ favorite spas of the year.
The Top 100 Spas of 2019 list includes 76 spas from the United States, 18 spas from Canada, four from Mexico, and one each from The Bahamas and Jamaica. The No.1 spa for 2019 was the fitness and hiking-influenced Red Mountain Resort with its Sagestone Spa in St. George, Utah.
The most popular spa experience was the growing Health category, which includes Fitness, Health and Weight Loss, with a combined 16 spas. The health benefits of natural Mineral Hot Springs followed with 15 spas, tying the convenience and excitement of City spa experiences with 15. Mountain spas followed with 12 spas, Casino and Country with 10 each, Beach with seven, Ocean with six, Lake with four, Wine with three, and Desert with two spas.
“The North American spa and wellness industry continues to evolve,” says Spas of America president Craig Oliver. “Spa and wellness travel is not only about pampering and relaxation. Today, guests are exploring exciting new wellness experiences, dynamic spa-themed hotels and resorts, and rewarding multi-day/week spa retreats, contributing to lasting change in their lives.”
“We are excited to learn about achieving Spas of America’s No. 1 spa for 2019,” says Tracey Welsh, general manager of Red Mountain Resort. “Our team has strived hard to create personal experiences for our guests and inspire wellness through adventure at our beautiful Southwestern Utah resort. We look forward to welcoming guests to our unique fitness and hiking experience in beautiful St. George, Utah.”
Spas of America’s Top 100 Spas of 2019 1. Red Mountain Resort, St. George, Utah 2. Skaná, The Spa at Turning Stone Resort, Verona, New York 3. Aspira Spa, The Osthoff Resort, Elkhart Lake, Wisconsin 4. New Life Hiking Spa, Killington, Vermont 5. Spa Shiki at the Lodge of Four Seasons, Lake Ozark, Missouri 6. Feathers Spa at the Peabody Hotel Memphis, Tennessee 7. The Spa at the Joule, Dallas, Texas 8. Spa at Grand National, Auburn Marriott Opelika Resort & Spa at Grand National, Opelika, Alabama 9. The Spa at Ross Bridge, Birmingham, Alabama 10. Spa Walden, Walden Inn & Spa, Walden, Ohio 11. The Spa at Cliff House, Cape Neddick, Maine 12. The Spa at French Lick, French Lick, Indiana 13. Remède Spa, St. Regis, Mexico City, Mexico 14. Soul Spa, The Westin Jackson, Jackson, Mississippi 15. Crystal Spa, Crystal Mountain Resort & Spa, Thompsonville, Michigan 16. Grotto Spa, Tigh-Na-Mara Spa Resort, Parksville, British Columbia 17. The Spa at The Shoals, Florence, Alabama 18. The Greenbrier Spa, White Sulphur Springs, West Virginia 19. The Lodge at Woodloch, Hawley, Pennsylvania 20. Miraj Hammam Toronto, Shangri-La Toronto, Ontario 21. Springs Eternal Spa, Omni Bedford Springs, Bedford, Pennsylvania 22. Immerse Spa, MGM Grand Detroit, Detroit, Michigan 23. The Spa at White Oaks Resort, Niagara-on-the-Lake, Ontario 24. The Sunstone Spa at Agua Caliente, Rancho Mirage, California 25. The Spa at The Omni Homestead, Hot Springs, Virginia 26. Deerfield Health Retreat & Spa, East Stroudsburg, Pennsylvania 27. Spa Eastman, Eastman, Quebec 28. Roosevelt Baths & Spa at Gideon Putnam Resort, Saratoga Springs, New York 29. The Spa at Beau Rivage, Biloxi, Mississippi 30. Sycamore Mineral Springs Resort, San Luis Obispo, California 31. Trillium Spa at Seven Springs Mountain Resort, Champion, Pennsylvania 32. Carillon Miami Wellness Resort, Miami Beach, Florida 33. Bamford Haybarn Spa, 1 Hotel, Brooklyn, New York 34. Pala Spa, Pala Casino Spa & Resort, Pala, California 35. Scandinave Spa Blue Mountain, Blue Mountains, Ontario 36. Sunrise Springs Spa Resort, Santa Fe, New Mexico 37. Dunton Hot Springs, Dolores, Colorado 38. The Spa at Sun Valley Resort, Sun Valley, Idaho 39. Healing Waters Spa, Saratoga Resort and Spa, Saratoga, Wyoming 40. Hibiscus Spa & Salon, Westin Las Vegas, Nevada 41. Sole’renity Spa at the Artesian Hotel, Sulphur, Oklahoma 42. Manitou Springs Resort & Mineral Spa, Manitou Beach, Saskatchewan 43. Espiritu Spa, Costa Baja Resort, La Paz, Mexico 44. The Marsh, Minnetonka, Minnesota 45. The Spa at Ritz Carlton, St. Thomas, Virgin Islands 46. Turtle Cove Spa, Mountain Harbor Resort, Mount Ida, Arkansas 47. Willow Stream Spa, Fairmont Pacific Rim, Vancouver, British Columbia 48. The Spa at Stowe Mountain Lodge, Stowe, Vermont 49. The Spa at Stein Eriksen Lodge, Park City, Utah 50. Relache Spa Gaylord Texan, Grapevine, Texas 51. Spa Terre, The Josie Hotel, Rossland, British Columbia 52. Healing Springs Spa, Harrison Hot Springs Resort & Spa, British Columbia 53. Golden Door, San Marcos, California 54. Drift Spa, Black Rock Oceanfront Resort, Ucluelet, British Columbia 55. Movara Fitness Resort, St. George, Utah 56. Miraj Hammam Spa, Vancouver, British Columbia 57. Palazoo Bontadosi Hotel & Spa, Montefalco, Italy 58. Hippocrates Health Institute, West Palm Beach, Florida 59. Remède Spa, St. Regis, Atlanta, Georgia 60. Arlington Resort Hotel & Spa, Hot Springs, Arkansas 61. Glacial Waters Spa at Grand View Lodge, Nisswa, Minnesota 62. Jewel Grande Resort & Spa, Montego Bay, Jamaica 63. Spa Mandalay, Mandalay Bay Resort & Casino, Las Vegas, Nevada 64. The Spring Resort and Spa, Desert Hot Springs, California 65. The Spa at Wine & Roses, Lodi, California 66. Eforea Spa, Hilton Sedona Resort Bell Rock, Sedona, Arizona 67. The Spa at Fairmont Chateau Lake Louise, Lake Louise, Alberta 68. Marriott Puerto Vallarta Resort & Spa, Jalisco, Mexico 69. Spa of the Rockies, Glenwood, Colorado 70. Pacific Mist Spa, Kingfisher Oceanside Resort & Spa, Courtenay, British Columbia 71. Luna Spa at the Scottsdale Resort at McCormick Ranch, Scottsdale, Arizona 72. The Ritz Carlton Spa, Bachelor Gulch Spa, Avon, Colorado 73. Woodlands Spa, Nemacolin Woodlands Resort, Farmington, Pennsylvania 74. Stillwater Spa, Hyatt Regency Lake Tahoe Resort, Incline Village, Nevada 75. ESPA at Baha Mar, Grand Hyatt, Nassau, The Bahamas 76. Aarna Spa, Pasea Hotel & Spa, Huntington Beach, California 77. Spa Without Walls, The Fairmont Orchid, Kohala Coast, Hawaii 78. Boathouse Spa and Baths, Oak Bay Beach Hotel, Victoria, British Columbia 79. The Bathhouse Spa, Delano Las Vegas, Nevada 80. Glen Ivy Hot Springs, Corona, California 81. Health Club & Spa at Fairmont Pittsburgh, Pennsylvania 82. Rancho La Puerta, Tecate, Mexico 83. Carson Hot Springs Bath House, Carson, Washington 84. Exhale Spa Ocean Resort Casino, Atlantic City, New Jersey 85. Ojo Caliente Mineral Springs, Ojo Caliente, New Mexico 86. Auberge Spa Hotel Jerome, Aspen, Colorado 87. Elora Mill Hotel & Spa, Elora, Ontario 88. Mii Amo, A Destination Spa at Enchantment Resort, Sedona, Arizona 89. The Spa at Delta Victoria Ocean Pointe, Victoria, British Columbia 90. Spa Khakara, Sheraton Waikiki, Honolulu, Hawaii 91. The Spa at Fairmont Jasper Park Lodge, Jasper, Alberta 92. Ste. Anne’s Spa, Grafton, Ontario 93. Healing Arts Center & Spa, Cavallo Point Lodge, Sausalito, California 94. Mirbeau Inn & Spa at The Pinehills, Plymouth, Massachusetts 95. Mynd Spa & Salon, The Willard InterContinental, Washington, District of Columbia 96. Hilton Head Health, Hilton Head Island, South Carolina 97. Tree Spa at Hidden Pond, Kennebunkport, Maine 98. Solace Spa & Salon, Big Sky Resort, Big Sky, Montana 99. The Spa at Whiteface Lodge, Lake Placid, New York 100. Spa La Vie at Paragon Casino Resort, Marksville, Louisiana
This is the first blog in a series about
marketing strategies and practices for the spa industry in the new
roaring 2020s. Did I mention it’s already 2020?
a pop quiz. Define marketing in 14 words or less. We’ll share our
definition at the end. No peeking.
is actually a pretty simple discipline. For your business to be
successful, you only need to focus on three things:
brands and spas focus their marketing efforts on acquiring and
keeping clients and tend to overlook the growing part. We’re going
to topline each of these three pillars of marketing and in future
blogs, we will drill more deeply into the mechanics of each. Because
the association’s readership is diverse, we’ll try to be general
in this discussion and ask you, the reader, to adapt these ideas to
the specific marketing strategies driving your business. Recognize at
the beginning that there are new marketing and business realities
forming in the 2020s.
realities are driven by multiple forces, including, but not limited
– if you thought the
last decade was a wild ride, prepare yourselves for faster, more
inclusive and diverse explosions of new technologies that will rock
the wellness and beauty industry. Each of these new technologies will
impact how you do business in the 2020s. Those brands and spas that
adapt to the changing technologies will succeed; those that don’t
probably will wither and fade away. Caution: Not every technology is
right for every business. Be careful not to jump at the next shiny
new toy. Do
your homework; research and ask lots of questions.
– we could write
volumes on this topic and we would never end because culture is
continually changing. Demographic profiles are being reshaped
annually. Psychographic patterns of behavior are rapidly being
revised. The industry understands the Boomers and the Gen X
generations, primarily because most of the industry is comprised of
these older generations.
marketers don’t understand the Millennials, and some still believe
most Millennials are living in their parents’ basements playing
video games. The Millennials still have a lot of problems, but
playing video games is not one of them. And now, the Gen Zs, born
after 1996, are beginning to impact the cultural mix. They appear to
be significantly different than the Millennials. They
are the future of the spa industry.
demographics and psychographics, the color of culture and our
relationships are changing. You’re seeing it every day, but how
does your marketing attract the more diverse cultures that are
blossoming in your communities. How much business are you leaving for
other spas through a lack of culturally based marketing? This should
be a high priority in how you develop your promotional materials and
– when cultural shifts
are not impacting your marketing, social shifts are. Communications
in the digital age have radically changed how spas bring their
service messages to prospects and clients. People want much more than
just a “service.” Spas are told that clients want an experience,
but experience is difficult to define. Every client has a different
perception of what an experience means. Satisfaction indexes are not
enough. There are better solutions.
and professional brands turn their attention to creating a
never-ending stream of social media posts, often believing such posts
as being the savior to their business. The 2020 challenge is to
create a spa media and promotional mix that creates energy and
resonates with clients and prospects. No one message will resonate
with all clients and prospects need entirely different messages. We
will explore this in greater detail in a future blog.
and POLITICS –
we are not immune to changes
in economic conditions. Economic shifts usually affect buying
patterns and that will have an impact on every spa in America and
that will trickle up to every brand selling to the industry. How many
brands have been impacted by the 2019 tariffs? Answer: All of them.
How many brands will be affected by the most recent Middle East
dramas unfolding? Answer: It’s too early to know, but understand
that buyer stress is increasing and in this industry, that can either
be a blessing or a curse. Be
prepared, because we are all doing business in the Age of
I will ask again: R
U READY to do business in
the new roaring 2020s? If you believe you are ready, let’s focus on
the three pillars of marketing.
the “good old days” when all that was needed to get new clients
was to put a sign in the window, a guy on the corner wearing a
sandwich board, and maybe an ad in the local newspaper with a first
time visitor coupon. Don’t forget the ad in the Yellow Pages and a
quarterly ad in the local community circular. Some of those media are
still around, but they have lost much of their effectiveness.
it is about being digital and being found online before your
competitor is found. Your website is your portal to the world and if
it is not beautiful, easy to navigate and responsive, you’ve lost a
prospect. But let’s step back. Today, it’s all about search,
thanks to Google. If your spa and your brand is not “ranked” at
or near the top, you’ll probably be missed and that’s lost
need an SEO key word wizard because SEO is a science, not an art.
science of acquiring new clients in the digital age is not
complicated. It does require discipline and follow-through because
the client journey to your spa is not a straight line. The same is
true for spa brands. We’re told there is a marketing funnel that
prospects go through on their journey to do business with you. That’s
wrong. It’s really a pinball machine. The journey is not linear and
there are a lot of starts and stops.
Understand the dynamics.
THEM. Give them a
great service experience and you will have a client for life. That’s
the old model. Today, experience begins with a search and actually
never ends. Your services and products may be exceptional.
Unfortunately, you marketing can fail at so many points of contact.
We will explore this in much more detail in future blogs. However,
understand that in today’s digital market landscape the critical
marketing element is to STAY
with every client. No two
clients are the same, so messaging has to be personalized, beyond
“Hi, Ellen.” If
you do not have an active engaging marketing database, you are not
ready to do business in the 2020s.
forget that competition wants your business. Clients are not forever.
primary goal is to influence the next sale. Marketing
begins when the client walks out the door after each service.
Marketing begins for brands as soon as an order is shipped. Why?
Because the next sale/service is the most important one to keep your
business thriving. Speaking of thriving, let’s move on.
said if your brand is not growing, it’s dying. Every client and
every brand has a growth cycle. What’s yours? How do you get the
majority of clients to make one more visit in 2020? How can you get
clients to buy one more product? We’re not looking to add clients
here; we want current clients to increase their activity and spend
thresholds. This is all about creating marketing messages that
generate action. We will unravel this mystery soon.
let’s wrap up. Did you take a minute to write down your 14 word
marketing definition? You still have time before you peek.
EndGame Marketing Solutions marketing definition. 13 words:
WHAT WE DO TO EMOTIONALLY ENGAGE CUSTOMERS AND INFLUENCE THEIR NEXT
Bart Foreman founded EndGame Marketing Solutions (EGMS) in 2016 after a long sales and marketing career, including co-owning Group 3 Marketing with his wife, Phyllis, for 30 years. EGMS is a marketing consultancy helping brands create new marketing energy. Its focus is data manipulation and strategic planning. Foreman says he is an Executive Strategist, because it’s a lot more exciting than being a CEO. Foreman’s long history in marketing has focused on specialty retail and the professional beauty business. He co-founded the Direct Marketing Association’s CRM Special Interests Council. He’s been a workshop and mainstage speaker at many beauty industry events. He is a graduate of the University of Michigan and holds an MBA degree in marketing and marketing research from DePaul University.
ENDGAME: New thinking. New vision. New Energy.