Wellness trends so you”re beautiful inside out

New Delhi, Jan 12 (IANSlife) In today”s world, wellness has gained tremendous currency. The origin of “wellness” dates back to ancient times; it became the IT word between 1970s to 1990s.

One can thank Jane Fonda”s first ”workout video” in the 1980s, when only a few could make a mark in the world of fitness. The video was credited as bestselling in the “at-home-fitness” segment, bringing about a revolution to the wellness industry. Exercise, weight training, beauty rituals too are trillion-dollar industry.

One chooses to compliment fitness with ”wellness” and ”mindfulness” to deal with the growing needs of people and the fast paced lifestyle. Wellness is a phenomenon which mainly focuses on optimizing overall physical and mental well-being. A myriad of holistic approaches emphasizes on “Self-care”, “Fitness apps”, “self-relaxing”, “nature retreat”, “detoxing”, “sleep trackers”, “health kits and devices”, “spiritual healing”.

To look beautiful one has to feel beautiful and that can only happen when you feel positive. Follow these wellness trends by Dr Paras, Life-leadership Coach and founder of Matrrix, for a beautiful you in 2020.

DNA Testing

Genetic testing will illuminate almost everything as it helps you with in-depth insights of your family and ancestral heritage. Exclusive Genetic testing for health benefits is rapidly increasing. This is a tremendous step to put an end to procrastination and a one-size-fits-all approach.

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Spa Mass And Mid-range Furnitures Market Enhancement, Latest Trends, Rising Growth and Opportunity during 2019 to 2025

The Spa Mass And Mid-range Furnitures Market recently Published Global Market look into study with in excess of 100 industry enlightening work area and Figures spread through Pages and straightforward itemized TOC on “Spa Mass And Mid-range Furnitures Market”.
The report provides information and the advancing business series information in the sector to the exchange. The report gives an idea associated with the advancement of this market development of significant players of this industry. An examination of this Spa Mass And Mid-range Furnitures relies upon aims, which are of coordinated into market analysis, is incorporated into the reports.

The global Spa Mass And Mid-range Furnitures market is projected to grow at a CAGR of around 6.0% during the forecast period 2015 to 2025.

Top Companies in the Global Spa Mass And Mid-range Furnitures Market are
Earthlite, Nilo The Spa Industry, OAKWORKS SOLUTIONS, Gharieni Group, Lemi, Continuum, AP INTERNATIONAL BEAUTY, Collins Manufacturing Company, Leli Group Furniture Manufacturing, Pibbs Industries, Custom Craftworks, TouchAmerica, Design X Manufacturing and Others….

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8 Luxury Experiences in NYC

To indulge yourself or someone else with a luxury experience, there’s no place better than New York City. Here are eight ways to mark a special day worthy of the splurge!

Oasis Day Spa, One Park Avenue (between 31st and 32nd Sts.) is dark, hushed, and serene. With 19 treatment rooms, men’s and women’s changing areas, and a relaxation room outfitted with lemon-infused water, teas, and light snacks, you will leave blissful. Choose from the vast menu of offerings including aroma therapy message (60 minutes with deep tissue, $160); Signature Facial (60 minutes, $140); Oasis Purity Wrap with detoxifying seaweeds and kelp (60 minutes $135), waxing of every possible body part, special spa packages, and offers for brides or mothers-to-be. Oasis is professional and entirely delightful.

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7 Top Spa-Wellness Trends 

Nancy Trent – January 10, 2020

Probiotic skin wellness: People should be using probiotic skincare year-round. There are millions of microorganisms (a vast variety of bacteria, viruses, and fungi) currently living on your skin. Research shows that some of these microorganisms actually promote skin health, and reinforce your skin’s natural barrier against harmful bacteria, balance your skin’s pH levels, and may even protect against skin cancer. But the use of harsh facial cleansers and antibacterial products strip your skin of its “good” bacteria and other microorganisms, damaging the skin’s natural ecosystem known as your “microbiome.”

As a legacy brand and leading innovator since 1871, Columbia Skincare uses prebiotics, probiotics, botanicals, and peptides in a science-backed formula that helps people heal their skin by supporting microbiome health while stimulating the natural production of collagen and hyaluronic acid to activate the skin’s natural healing process. Columbia Skincare Probiotic products are proven to speed up skin renewal, improve the cohesiveness of skin cells, reinforce the barrier, and amplify skin’s production of antibiotic-like chemicals. The strains, protein, and stem cells in Columbia Skincare products were selected based on years of research that determined these ingredients together potentiate and become a new complex, unique formulation—blending science and nature for supreme wellness and skin health. Columbia Skincare’s proprietary technology assures the efficacy as well as the safety of their products when used as recommended.

Renowned dermatologist Dr. Whitney Bowe claims Columbia Skincare products are the best for “Sensitive, Irritated, and Rosacea-Prone Skin” and recommends it for use after chemical peels, laser treatments, and micro-needling, or to offset the uncomfortable effects of retinoids and exfoliants.

Spas of America’s 100 Favorite Spas of 2019

North America’s healthy passion for spa and wellness travel is alive and well, as illustrated by Spas of America’s annual list of the Top 100 Spas. The No. 1 spa and wellness travel website today unveiled its Top 100 Spas of 2019, based on unique page views and consumer choices on https://www.spasofamerica.com. The annual award provides insight into consumers’ favorite spas of the year.

The Top 100 Spas of 2019 list includes 76 spas from the United States, 18 spas from Canada, four from Mexico, and one each from The Bahamas and Jamaica. The No.1 spa for 2019 was the fitness and hiking-influenced Red Mountain Resort with its Sagestone Spa in St. George, Utah.

The most popular spa experience was the growing Health category, which includes Fitness, Health and Weight Loss, with a combined 16 spas. The health benefits of natural Mineral Hot Springs followed with 15 spas, tying the convenience and excitement of City spa experiences with 15. Mountain spas followed with 12 spas, Casino and Country with 10 each, Beach with seven, Ocean with six, Lake with four, Wine with three, and Desert with two spas.

“The North American spa and wellness industry continues to evolve,” says Spas of America president Craig Oliver. “Spa and wellness travel is not only about pampering and relaxation. Today, guests are exploring exciting new wellness experiences, dynamic spa-themed hotels and resorts, and rewarding multi-day/week spa retreats, contributing to lasting change in their lives.”

“We are excited to learn about achieving Spas of America’s No. 1 spa for 2019,” says Tracey Welsh, general manager of Red Mountain Resort. “Our team has strived hard to create personal experiences for our guests and inspire wellness through adventure at our beautiful Southwestern Utah resort. We look forward to welcoming guests to our unique fitness and hiking experience in beautiful St. George, Utah.”

Spas of America’s Top 100 Spas of 2019
1.    Red Mountain Resort, St. George, Utah
2.    Skaná, The Spa at Turning Stone Resort, Verona, New York
3.    Aspira Spa, The Osthoff Resort, Elkhart Lake, Wisconsin
4.    New Life Hiking Spa, Killington, Vermont
5.    Spa Shiki at the Lodge of Four Seasons, Lake Ozark, Missouri
6.    Feathers Spa at the Peabody Hotel Memphis, Tennessee
7.    The Spa at the Joule, Dallas, Texas
8.    Spa at Grand National, Auburn Marriott Opelika Resort & Spa at Grand National, Opelika, Alabama
9.    The Spa at Ross Bridge, Birmingham, Alabama
10.    Spa Walden, Walden Inn & Spa, Walden, Ohio
11.    The Spa at Cliff House, Cape Neddick, Maine
12.    The Spa at French Lick, French Lick, Indiana
13.    Remède Spa, St. Regis, Mexico City, Mexico
14.    Soul Spa, The Westin Jackson, Jackson, Mississippi
15.    Crystal Spa, Crystal Mountain Resort & Spa, Thompsonville, Michigan
16.    Grotto Spa, Tigh-Na-Mara Spa Resort, Parksville, British Columbia
17.    The Spa at The Shoals, Florence, Alabama
18.    The Greenbrier Spa, White Sulphur Springs, West Virginia
19.    The Lodge at Woodloch, Hawley, Pennsylvania
20.    Miraj Hammam Toronto, Shangri-La Toronto, Ontario
21.    Springs Eternal Spa, Omni Bedford Springs, Bedford, Pennsylvania
22.    Immerse Spa, MGM Grand Detroit, Detroit, Michigan
23.    The Spa at White Oaks Resort, Niagara-on-the-Lake, Ontario
24.    The Sunstone Spa at Agua Caliente, Rancho Mirage, California
25.    The Spa at The Omni Homestead, Hot Springs, Virginia
26.    Deerfield Health Retreat & Spa, East Stroudsburg, Pennsylvania
27.    Spa Eastman, Eastman, Quebec
28.    Roosevelt Baths & Spa at Gideon Putnam Resort, Saratoga Springs, New York
29.    The Spa at Beau Rivage, Biloxi, Mississippi
30.    Sycamore Mineral Springs Resort, San Luis Obispo, California
31.    Trillium Spa at Seven Springs Mountain Resort, Champion, Pennsylvania
32.    Carillon Miami Wellness Resort, Miami Beach, Florida
33.    Bamford Haybarn Spa, 1 Hotel, Brooklyn, New York
34.    Pala Spa, Pala Casino Spa & Resort, Pala, California
35.    Scandinave Spa Blue Mountain, Blue Mountains, Ontario
36.    Sunrise Springs Spa Resort, Santa Fe, New Mexico
37.    Dunton Hot Springs, Dolores, Colorado
38.    The Spa at Sun Valley Resort, Sun Valley, Idaho
39.    Healing Waters Spa, Saratoga Resort and Spa, Saratoga, Wyoming
40.    Hibiscus Spa & Salon, Westin Las Vegas, Nevada
41.    Sole’renity Spa at the Artesian Hotel, Sulphur, Oklahoma
42.    Manitou Springs Resort & Mineral Spa, Manitou Beach, Saskatchewan
43.    Espiritu Spa, Costa Baja Resort, La Paz, Mexico
44.    The Marsh, Minnetonka, Minnesota
45.    The Spa at Ritz Carlton, St. Thomas, Virgin Islands
46.    Turtle Cove Spa, Mountain Harbor Resort, Mount Ida, Arkansas
47.    Willow Stream Spa, Fairmont Pacific Rim, Vancouver, British Columbia
48.    The Spa at Stowe Mountain Lodge, Stowe, Vermont
49.    The Spa at Stein Eriksen Lodge, Park City, Utah
50.    Relache Spa Gaylord Texan, Grapevine, Texas
51.    Spa Terre, The Josie Hotel, Rossland, British Columbia
52.    Healing Springs Spa, Harrison Hot Springs Resort & Spa, British Columbia
53.    Golden Door, San Marcos, California
54.    Drift Spa, Black Rock Oceanfront Resort, Ucluelet, British Columbia
55.    Movara Fitness Resort, St. George, Utah
56.    Miraj Hammam Spa, Vancouver, British Columbia
57.    Palazoo Bontadosi Hotel & Spa, Montefalco, Italy
58.    Hippocrates Health Institute, West Palm Beach, Florida
59.    Remède Spa, St. Regis, Atlanta, Georgia
60.    Arlington Resort Hotel & Spa, Hot Springs, Arkansas
61.    Glacial Waters Spa at Grand View Lodge, Nisswa, Minnesota
62.    Jewel Grande Resort & Spa, Montego Bay, Jamaica
63.    Spa Mandalay, Mandalay Bay Resort & Casino, Las Vegas, Nevada
64.    The Spring Resort and Spa, Desert Hot Springs, California
65.    The Spa at Wine & Roses, Lodi, California
66.    Eforea Spa, Hilton Sedona Resort Bell Rock, Sedona, Arizona
67.    The Spa at Fairmont Chateau Lake Louise, Lake Louise, Alberta
68.    Marriott Puerto Vallarta Resort & Spa, Jalisco, Mexico
69.    Spa of the Rockies, Glenwood, Colorado
70.    Pacific Mist Spa, Kingfisher Oceanside Resort & Spa, Courtenay, British Columbia
71.    Luna Spa at the Scottsdale Resort at McCormick Ranch, Scottsdale, Arizona
72.    The Ritz Carlton Spa, Bachelor Gulch Spa, Avon, Colorado
73.    Woodlands Spa, Nemacolin Woodlands Resort, Farmington, Pennsylvania
74.    Stillwater Spa, Hyatt Regency Lake Tahoe Resort, Incline Village, Nevada
75.    ESPA at Baha Mar, Grand Hyatt, Nassau, The Bahamas
76.    Aarna Spa, Pasea Hotel & Spa, Huntington Beach, California
77.    Spa Without Walls, The Fairmont Orchid, Kohala Coast, Hawaii
78.    Boathouse Spa and Baths, Oak Bay Beach Hotel, Victoria, British Columbia
79.    The Bathhouse Spa, Delano Las Vegas, Nevada
80.    Glen Ivy Hot Springs, Corona, California
81.    Health Club & Spa at Fairmont Pittsburgh, Pennsylvania
82.    Rancho La Puerta, Tecate, Mexico
83.    Carson Hot Springs Bath House, Carson, Washington
84.    Exhale Spa Ocean Resort Casino, Atlantic City, New Jersey
85.    Ojo Caliente Mineral Springs, Ojo Caliente, New Mexico
86.    Auberge Spa Hotel Jerome, Aspen, Colorado
87.    Elora Mill Hotel & Spa, Elora, Ontario
88.    Mii Amo, A Destination Spa at Enchantment Resort, Sedona, Arizona
89.    The Spa at Delta Victoria Ocean Pointe, Victoria, British Columbia
90.    Spa Khakara, Sheraton Waikiki, Honolulu, Hawaii
91.    The Spa at Fairmont Jasper Park Lodge, Jasper, Alberta
92.    Ste. Anne’s Spa, Grafton, Ontario
93.    Healing Arts Center & Spa, Cavallo Point Lodge, Sausalito, California
94.    Mirbeau Inn & Spa at The Pinehills, Plymouth, Massachusetts
95.    Mynd Spa & Salon, The Willard InterContinental, Washington, District of Columbia
96.    Hilton Head Health, Hilton Head Island, South Carolina
97.    Tree Spa at Hidden Pond, Kennebunkport, Maine
98.    Solace Spa & Salon, Big Sky Resort, Big Sky, Montana
99.    The Spa at Whiteface Lodge, Lake Placid, New York
100.    Spa La Vie at Paragon Casino Resort, Marksville, Louisiana

Marketing Strategies: R U READY?

This is the first blog in a series about marketing strategies and practices for the spa industry in the new roaring 2020s. Did I mention it’s already 2020?

Here’s a pop quiz. Define marketing in 14 words or less. We’ll share our definition at the end. No peeking.

Marketing is actually a pretty simple discipline. For your business to be successful, you only need to focus on three things:

  • Acquiring new clients
  • Keeping them
  • Growing them

Most brands and spas focus their marketing efforts on acquiring and keeping clients and tend to overlook the growing part. We’re going to topline each of these three pillars of marketing and in future blogs, we will drill more deeply into the mechanics of each. Because the association’s readership is diverse, we’ll try to be general in this discussion and ask you, the reader, to adapt these ideas to the specific marketing strategies driving your business. Recognize at the beginning that there are new marketing and business realities forming in the 2020s.

These realities are driven by multiple forces, including, but not limited to:

TECHNOLOGY – if you thought the last decade was a wild ride, prepare yourselves for faster, more inclusive and diverse explosions of new technologies that will rock the wellness and beauty industry. Each of these new technologies will impact how you do business in the 2020s. Those brands and spas that adapt to the changing technologies will succeed; those that don’t probably will wither and fade away. Caution: Not every technology is right for every business. Be careful not to jump at the next shiny new toy. Do your homework; research and ask lots of questions.

CULTURE – we could write volumes on this topic and we would never end because culture is continually changing. Demographic profiles are being reshaped annually. Psychographic patterns of behavior are rapidly being revised. The industry understands the Boomers and the Gen X generations, primarily because most of the industry is comprised of these older generations.

Many marketers don’t understand the Millennials, and some still believe most Millennials are living in their parents’ basements playing video games. The Millennials still have a lot of problems, but playing video games is not one of them. And now, the Gen Zs, born after 1996, are beginning to impact the cultural mix. They appear to be significantly different than the Millennials. They are the future of the spa industry.

Beyond demographics and psychographics, the color of culture and our relationships are changing. You’re seeing it every day, but how does your marketing attract the more diverse cultures that are blossoming in your communities. How much business are you leaving for other spas through a lack of culturally based marketing? This should be a high priority in how you develop your promotional materials and social posts.

SOCIAL – when cultural shifts are not impacting your marketing, social shifts are. Communications in the digital age have radically changed how spas bring their service messages to prospects and clients. People want much more than just a “service.” Spas are told that clients want an experience, but experience is difficult to define. Every client has a different perception of what an experience means. Satisfaction indexes are not enough. There are better solutions.

Spa and professional brands turn their attention to creating a never-ending stream of social media posts, often believing such posts as being the savior to their business. The 2020 challenge is to create a spa media and promotional mix that creates energy and resonates with clients and prospects. No one message will resonate with all clients and prospects need entirely different messages. We will explore this in greater detail in a future blog.

ECONOMICS and POLITICS – we are not immune to changes in economic conditions. Economic shifts usually affect buying patterns and that will have an impact on every spa in America and that will trickle up to every brand selling to the industry. How many brands have been impacted by the 2019 tariffs? Answer: All of them. How many brands will be affected by the most recent Middle East dramas unfolding? Answer: It’s too early to know, but understand that buyer stress is increasing and in this industry, that can either be a blessing or a curse. Be prepared, because we are all doing business in the Age of Uncertainty.

So I will ask again: R U READY to do business in the new roaring 2020s? If you believe you are ready, let’s focus on the three pillars of marketing.

ACQUIRING NEW CLIENTS.
Remember the “good old days” when all that was needed to get new clients was to put a sign in the window, a guy on the corner wearing a sandwich board, and maybe an ad in the local newspaper with a first time visitor coupon. Don’t forget the ad in the Yellow Pages and a quarterly ad in the local community circular. Some of those media are still around, but they have lost much of their effectiveness.

Today, it is about being digital and being found online before your competitor is found. Your website is your portal to the world and if it is not beautiful, easy to navigate and responsive, you’ve lost a prospect. But let’s step back. Today, it’s all about search, thanks to Google. If your spa and your brand is not “ranked” at or near the top, you’ll probably be missed and that’s lost business. You need an SEO key word wizard because SEO is a science, not an art.

The science of acquiring new clients in the digital age is not complicated. It does require discipline and follow-through because the client journey to your spa is not a straight line. The same is true for spa brands. We’re told there is a marketing funnel that prospects go through on their journey to do business with you. That’s wrong. It’s really a pinball machine. The journey is not linear and there are a lot of starts and stops. Understand the dynamics.

KEEPING THEM.
Give them a great service experience and you will have a client for life. That’s the old model. Today, experience begins with a search and actually never ends. Your services and products may be exceptional. Unfortunately, you marketing can fail at so many points of contact. We will explore this in much more detail in future blogs. However, understand that in today’s digital market landscape the critical marketing element is to STAY CONNECTED with every client. No two clients are the same, so messaging has to be personalized, beyond “Hi, Ellen.” If you do not have an active engaging marketing database, you are not ready to do business in the 2020s.

Never forget that competition wants your business. Clients are not forever. Marketing’s primary goal is to influence the next sale. Marketing begins when the client walks out the door after each service. Marketing begins for brands as soon as an order is shipped. Why? Because the next sale/service is the most important one to keep your business thriving. Speaking of thriving, let’s move on.

GROWING THEM.
Someone once said if your brand is not growing, it’s dying. Every client and every brand has a growth cycle. What’s yours? How do you get the majority of clients to make one more visit in 2020? How can you get clients to buy one more product? We’re not looking to add clients here; we want current clients to increase their activity and spend thresholds. This is all about creating marketing messages that generate action. We will unravel this mystery soon.

So let’s wrap up. Did you take a minute to write down your 14 word marketing definition? You still have time before you peek.

The EndGame Marketing Solutions marketing definition. 13 words:

IT’S WHAT WE DO TO EMOTIONALLY ENGAGE CUSTOMERS AND INFLUENCE THEIR NEXT SALE.

Until next time…

Bart Foreman founded EndGame Marketing Solutions (EGMS) in 2016 after a long sales and marketing career, including co-owning Group 3 Marketing with his wife, Phyllis, for 30 years. EGMS is a marketing consultancy helping brands create new marketing energy. Its focus is data manipulation and strategic planning. Foreman says he is an Executive Strategist, because it’s a lot more exciting than being a CEO. Foreman’s long history in marketing has focused on specialty retail and the professional beauty business. He co-founded the Direct Marketing Association’s CRM Special Interests Council. He’s been a workshop and mainstage speaker at many beauty industry events. He is a graduate of the University of Michigan and holds an MBA degree in marketing and marketing research from DePaul University.

THE ENDGAME: New thinking. New vision. New Energy.

www.endgamems.com

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