Salons and spas have their fair share of horror stories… To get you in the Halloween spirit, our staff shares some REAL-LIFE tales from our clients that are sure to give you a fright! 1. The “Touchy” Client One blustery October day in Los Angeles, Joseph received a...
We have heard it and we know it: Retail can and must be an integral part of our revenue stream in any health and wellness business, yet somehow it always seems to be off target. We hear that providers don’t want to “sell”. We hear that customers can buy their products...
Historically, the shopping cart was filled based on a simple process of determining the quality and the appropriate price. Today, it’s a more complicated process as consumers become increasingly aware and concerned about how ethically products are made. In a...
Featured from the Booker Blog – As the manger or owner of a spa, what’s the first thing you would do to grow your spa’s business? If you’re like most people, you’re probably thinking that attracting new customers is the right answer. Well, sorry to burst your...
From stylists to therapists, owners to clients, people have strong feelings about allowing children in salons and spas. Many blog posts have been written about this topic on baby, women and industry websites… and the comments reflect the culture war. Whatever your...
Our mantra is Connect the Community, which is why membership in our associations has no charge for those actively practicing the pursuit of Wellness. Nationally and Internationally, all are welcome to join.
