New wellness hospitality brand Civana has made its debut with the opening of its flagship resort, the Carefree Resort and Conference Center in Carefree, Arizona, US.
The resort features a combination of healthy dining, spa, movement and fitness classes, enrichment programmes and lectures, and is an adaptive re-use of an existing facility. The US$40m renovation incorporates a natural design palette and materials, and energy efficiency has been improved, including the introduction of solar energy in its new spa building.
Civana is led by Kevin Kelly – who was former Canyon Ranch president and chief branding officer, and most recently was CEO and co-owner of California’s Two Bunch Palms.
Joining Kelly is Larry Lamy, former VP of finance for Miraval and Canyon Ranch; and spa and wellness brand executive Rianna Riego, who assisted Kelly in the re-branding of Two Bunch Palms. Peter Smith, former COO of Canyon Ranch, is an advisor and senior board member of Civana.
“We believe most of us are on a personal journey towards health, life balance and wellbeing,” said Kelly. “Our mission is to bring that complete wellness experience to a larger travel audience at a more affordable price point. To deliver on this promise, CIVANA has assembled a best-in-class operating team from around the country who seek to be part of an authentic, mission-driven company.”