How to future-proof your hotel spa in 2020

Image by Manuel Moreno “Wellness has become the trend du jour across the hospitality sector.” ~ Skift During the last decade, we have seen the concept of wellness evolve from a ‘nice-to-have’ to a ‘must-have’ in hospitality circles....

What Makes Your Business Stand Out? It’s ALL in the Details

Are you doing everything you can to leave a lasting impression on your customers? Luxury cotton goods that make every day feel like a trip to the spa aren’t a bad place to start. Surrounding your clients and guests with soft, Turkish-made products is the perfect...

3 New Salt Therapy Association Educational Cards Now Available!

If you attended the 2019 STA Conference, you remember we previewed new Educational Cards. They are now available! We have added: Dry Salt Therapy For Jet Lag and TravelDry Salt Therapy For Respiratory HygieneDry Salt Therapy Research REMEMBER, you must be a Facility...

80% of Entrepreneurs Prefer Gmail Instead Of Yahoo Mail

SMO Caption: When you lose your way, you check Google Maps to get back on track. When you need answers to any specific question, you search for answers on Google’s search engine. Whether it is a smartphone or a smart speaker, Google is a name that rings through every...

Video Marketing: A powerful tool for reaching your audience

“Video is critical to telling your story, reaching your audience and most importantly, telling the world how you’re different,” says Jason Parmer, creative director for Dapper. Parmer and I have been producing video projects together for more than eight years. We have...

8 Unique Wellness Conferences Happening in 2020 | Mindbody

Like so many other wellness business owners during the holidays, you are probably feeling a little swamped with Black Friday, Small Business Saturday, and New Year prep.   But the holidays will fly by and soon you’ll have a little time for...

5 Reasons Why Self Care Is Good For Your Business

Thankfully, conversations around self-care have developed significantly in recent years, and businesses are taking it much more seriously. Self-care is about so much more than having time off to rest. As a business owner, you owe it to yourself and your staff to make...