“Video is critical to telling your story, reaching your audience and most importantly, telling the world how you’re different,” says Jason Parmer, creative director for Dapper. Parmer and I have been producing video projects together for more than eight years. We have created three shows that aired on PBS nationally and, between us, have received five Emmy nominations. We know the power of video for building a brand.

If you are wondering if video production and marketing is worth the time and money for your spa or skin care center, statistics paint a clear picture. Technology company Cisco predicts that, this year, there will be almost a million minutes of video per second crossing the internet and 82% of all consumer web traffic will be video.1 Research from marketing firm Wyzowl shows:

  • 83% of those surveyed using video think it gives them a good return on investment; 82% say it’s a key part of their strategy
  • 97% of businesses using explainer or brand videos say it helps users understand their business better and 81% saw an increase in sales from posting an explainer video 2

How do consumers respond to video marketing? Almost 50% of web users look for a video before visiting a store, according to Google.3 Wyzowl says 79% of consumers prefer watching a video to reading about a product and 84% of consumers have bought something after watching a video.

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