Why Nail Care is Becoming Nail Careless

I hear it all the time – in whispers at high-end salons, behind closed doors at resort spas and around the country at industry trade shows: “Silva, they don’t give us enough time.”  Nail professionals are constantly being pushed by their superiors to produce...

Getting Celebrities to Work for You

BY: Nancy Trent Not so long ago, companies who wanted to sell their products hired authentic experts in the actual field they were trying to promote—authority figures, frequently acclaimed researchers or authors with advanced academic or medical degrees, who seemed...