I hear it all the time – in whispers at high-end salons, behind closed doors at resort spas and around the country at industry trade shows: “Silva, they don’t give us enough time.”
Nail professionals are constantly being pushed by their superiors to produce flawless manicures and pedicures in a short timeframe that is simply not possible . Unfortunately, for as long as salons have existed, owners have been looking to get the most bang for their buck. Hence, the popularity of walk-in establishments that promise prompt service while packing as many technicians as they can get into one fluorescently-lit storefront.
But when salons and spas start favoring quantity over quality, nail care turns into nail careless. Sure, Dazzle Dry delivers hard-set nails in just five minutes, but that doesn’t mean we don’t believe in respecting process. In fact, that process – which includes everything from properly prepping the nail plate to precision cuticle care and polish application – can be the key difference in a manicure that lasts three weeks or three days.
