The F.C. Sturtevant Company has named skincare industry veteran Scott Friedman vice president of the Professional Skincare Division. Friedman will be leveraging his 20 plus years of industry experience to support F.C. Sturtevant’s probiotic skincare line, Columbia SkinCare, in the dermatologic and medical spa markets. The Professional Products Division develops products designed to help balance the body’s microbiome.
 
“I am very excited to be leading the Columbia Skincare Division of The F.C. Sturtevant Company. The emphasis on quality product development and commitment to comprehensive brand support and product training is best in class,” said Friedman. “Columbia Probiotics technology is the world’s first strain-specific probiotics created for topical usage. These clinically-proven, multi-functional products for all skin types fill a need that currently does not exist in the professional skincare market.”
 
Friedman’s experience includes consulting with Coola Suncare and Fillerina USA and launching both in the physician and medical spa markets, building a successful startup suncare company, MDSolarSciences into a seven-figure sales company and helping make MedSkin Solutions into a considerable contender in the Americas market.
 
“Scott Friedman is highly respected among colleagues, and he excels in product development,” commented company CEO Steven Rosenfeld.
 
Friedman is currently developing the company’s marketing plans for its expanded outreach into the professional skincare markets. With Friedman’s guidance, the company plans to introduce several new products over the next 12-18 months.