If you run a spa or similar business, you are likely always working hard to increase your sales. Local businesses can be very lucrative, but they also need constant marketing attention to maintain a sufficient customer base. The following tips will help you to enhance your sales strategy and grow your business.
1) Ask Your Clients About Their Visit
All sales strategies should be grounded in customer wants and needs. The best way to identify these is to simply talk to clients. You can ask them about what they would like to see more of from your business. Getting suggestions both gives you ideas and shows your customers that you are listening.
Consider asking each client about his or her visit at the end. Alternatively, send people a follow-up email the next day to ask about it. This can help you gain valuable information.
2) Upsell Clients With Add-Ons
Spa businesses can do very well by upselling clients. The client is getting a massage? Consider adding aromatherapy to the experience, for example. This is a good way to add some extra money to each sale. Additionally, many upsold services and products can have excellent margins.
This is often easier than bringing in another client. This is especially true for spas. After all, your customers likely want the full, relaxing and pampering experience.
3) Be Confident About Sales
When you want to sell someone a service or product, be confident about it. A lot of people are uneasy because they aren’t used to sales. However, it is important to believe in your business and your offerings. They are much more likely to buy if they can sense that you believe in what you are trying to sell.
To aid with this, only offer products and services that you believe in. Don’t add a new product to your lineup that you will feel uneasy about selling.
4) Get Branded
Branding can play a big role in business success. For spas, it can be difficult to stand out. Try to avoid overly cliché imagery and signage for your business. Instead, add some elements that will make you more noticeable. It can be very helpful to have giveaway items that people bring home. For example, you may sell self-care products with a branded caddy. This puts your business name in front of your customers.
5) Don’t Be Afraid To Offer Special Promotions
It is always a good idea to offer people a reason to buy. If one of your customers is considering buying from you but uncertain, a discount or special add on can make the difference.
You could offer some money off one of your top services. For example, give a discount on massages. Then, use that to sell other products and services. Alternatively, use it to simply increase your customer base. Another option is to offer one of your upselling items for free. Maybe run a promotion offering aromatherapy to all your customers.
6) Ask for Reviews
Finally, ask your customers to review your business online. Pick a platform that you will focus on and request that people review you there. For example, if you choose Google, send a polite request to your clients after their visits. This is a great way to increase your visibility and bring more people in the door.
Social proof is a big part of sales. The more reasons you give people to consider your business, the better off you will be.