Flock & Gather Podcast. Allan Share talks with Lisa Rossman of Hand & Stone Massage and Facial Spa
Episode 218: Lisa Rossman of Hand & Stone Massage and Facial Spa – Leadership, Franchising & Growing a Successful Spa Business
From Finance to the Spa Industry
In this episode of the Flock & Gather podcast, Allan Share, President of the Spa Industry Association, chats with Lisa Rossman of Hand & Stone Massage and Facial Spa. Together, they discuss her inspiring career journey. She began in finance before becoming a licensed esthetician. Today, she helps lead one of North America’s largest spa brands.
Now, Lisa oversees operations for 675 Hand & Stone spas across the United States and Canada. In addition, she is a successful multi-unit franchise owner. As a result, she brings both executive leadership and hands-on business experience to the conversation.
Leading with Experience
Next, Lisa explains how working as an esthetician shaped her leadership style. Because she has worked behind the treatment room door, she understands the daily challenges spa professionals face. That experience helps her make better decisions for franchise owners, managers, and service providers.
She also shares practical lessons on leadership, business growth, team culture, and building successful spa operations.
The Power of “Relax and Escape”
Then, the conversation turns to the Hand & Stone brand. Lisa explains how the company’s core value, “Relax and Escape,” guides every client experience. From the moment guests arrive, every detail is designed to help them unwind and recharge.
As a result, Hand & Stone has built strong client loyalty and become one of the most trusted spa brands in North America.
Lessons for Spa Owners
Finally, Allan and Lisa discuss what it takes to grow a successful spa business. They cover franchising, leadership, customer experience, and building high-performing teams. They also share ideas for creating consistent service across multiple locations.
Whether you’re a spa owner, franchisee, esthetician, massage therapist, or wellness entrepreneur, this episode is full of practical advice. Overall, you’ll walk away with proven strategies to strengthen your leadership, grow your business, and create exceptional client experiences.
Topics covered: Hand & Stone Massage and Facial Spa, spa business, spa management, franchise ownership, multi-unit franchise, esthetician careers, leadership, spa operations, customer experience, wellness industry, massage therapy, facial services, spa growth, business development, and franchise success.
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