‘Starring By Ted Gibson’ in West Hollywood, California has turned the traditional hair salon model upside down creating a place where trim meets tech.
It’s owned by celebrity stylist Ted Gibson and his husband and business partner, colorist Jason Backe. The pair boast a client list that includes Sandra Oh, Priyanka Chopra, Lupito Nyongo, Melissa McCarthy and Debra Messing.
Clients get their hair done in one of five semi-private pods called ‘clouds’. These allow for privacy and are meant to replace the bustling busy hair salon where rows of people are lined up staring into the same mirror.
The pods are equipped with an Amazon Fire tablet, an Amazon video application and Sonos smart speakers which allow clients to shop, order products from the salon, ask Alexa to change the music and ambient lighting and watch movies.