As we try to peak our heads out of Covid, we are thinking about many things in new ways, especially luxuries. 

We coined the term well-luxe more than a decade ago as we saw health becoming a new status symbol. Post-Covid, gratitude has become a luxury.  Not the store-bought gratitude emblazoned T-shirt or the gratitude jar but the authentic gratitude you know and feel in your heart.

Gratitude pairs perfectly with luxury…society, influencers, my neighbors talked about gratitude but I think many of us are appreciating more which transforms anything you truly take in and experience as a luxury.

Something doesn’t have to be Rolex or a Rolls Royce to be a luxury…

After all the paralyzing news and living scared and afraid…

Feeling safe is a luxury.

Breathing fresh air deeply is luxury. 

Health is still, very much a luxury. 

And so is happiness. 

We have the luxury of more time with the disappearance of commuting and it’s hustle. 

Because of that, what we need and want are very different than they were before. 

Breathing exercises are free.  Air purifiers are affordable. 

Masks protect, their designs show our identity.

You can travel to places you dream of going to someday through the food you choose to eat.

Your home is your Zoom, FaceTime and Skype set. Your neighborhood is your treadmill.

We’re making strides with sustainability. 

We’re communicating more, on video as well as paper. 

We hope you find little affordable luxuries that are making you feel better:

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Nancy Trent is a writer and speaker, a lifelong wellness activist, a globe-trotting trend watcher, and the founder and president of Trent & Company, the leading wellness PR firm. Trent & Company, which launched many health and beauty brands, grew out of Nancy’s personal and passionate commitment to helping people live longer and healthier lives. A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns.