Instagrammers search for beauty salons on Instagram more than any other platform. So if you have a salon, it is so important to market your salon on Instagram. If you are doing good in your salon, marketing on Instagram isn’t a big deal!
Market Your Salon on Instagram
To market your salon on Instagram, all you need to do is to follow the given tips;
- Professionalize your Instagram profile
- Market your salon on Instagram highlight stories
- Be the master of content
- Do not underestimate hashtags
- Market your salon through the location on Instagram
- Rule the minds
- Interact with your followers
- Grow your followers on Instagram
- Do affiliate marketing on Instagram
Let’s discuss each in detail, shall we?
Professionalize Your Instagram Profile
It is important to look like a professional Instagram profile. It won’t take so much time and effort but the impact is undeniable.
How to Professionalize Your Instagram profile
- Choose a memorable username
- Upload an attractive profile photo
- Introduce your salon in bio
- Switch to the Instagram business account
Choose a Memorable Username
Be creative about your Instagram username.
Upload an Attractive Instagram Profile Photo
Upload an eye-catchy profile photo. Because it is so important to take care of aesthetic features on Instagram.
Introduce Your Salon in Bio
You can either put contact information of your salon or its address in bio. Anything related.
Switch to the Instagram Business Account
It is necessary to switch to the Instagram business account if you want to market anything on Instagram because you will have access to Instagram insights.
How to switch to Instagram Business Accounts
- Go to your profile and tap those three lines in the upper right corner.
- Tap Settings.
- Tap Account.
- Tap Switch to Professional Account.
- Tap Business.
- If you’d like, you can follow the steps to connect your professional account to a Facebook Page associated with your business. This step is optional and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your professional account.
- Add details, like your business category and contact information.
When you switch to the business account, you will know how your followers are most active. Post in those times to get the highest amount of engagement.
Before we step to the next title, have a look at this professional profile;
Market Your Salon on Instagram Highlight Stories
Instagram highlight stories are the showcase of your salon. What are the most well-liked posts? Highlight them.
Remember that highlight stories are the first things that an Instagram user sees after your profile. They have to be convincing enough to turn an Instagram user into your followers.
Be Master of the Content
Since you want to market your salon on Instagram, it is not recommended to edit your photos before you publish them or you won’t earn the trust of your followers. But you can make the content that intrigue your potential customers.
What Kind of Content Engages your Followers in your Niche?
- Before-after photos/videos of your clients
- The video of the process your clients go through in your salon
Stay on trend Hashtags
Each Hashtag is an entry to your Instagram profile. Take full advantage of it and use the most related hashtags to your niche.
Hashtag Tip 1
Use 30 Hashtags. Not more nor less. More hashtags put your accounts in danger and less than 30 hashtags decrease your findability on Instagram.
Hashtag Tip 2
Write the hashtags in the first comment just to keep your Instagram page beautiful and clean.
Salon Related Hashtags for Instagram
Here you are the list of hashtags relating salon;
#salon #hair #beauty #makeup #haircut #hairstylist #spa #hairstyle #haircolor #hairstyles #nails #hairsalon #balayage #hairdresser #beautysalon #fashion #skincare #barbershop #style #barber #salonlife #love #nailart #d #beautiful #facial #like #haircare #highlights #bhfyp #stylist #makeupartist #color #lashes #manicure #behindthechair #design #instahair #pedicure #interiordesign #modernsalon #blonde #m #follow #haircolour #ombre #longhair #interior #hairdo #massage #mua #home #instagood #hairtreatment #decoration #waxing #instagram #olaplex #wedding #keratin
Market Your Salon through Location on Instagram
You can use hashtags to point out the location of your salon. So grab the opportunity to absorb nearby customers.
Rule the Minds
Marketing on Instagram is not just about fabulous content. If you do not post consistently on Instagram, your salon will be forgotten.
Rule the minds through consistency and post at the very least 3 times a week.
Interact with Your Followers
Be responsive and interact with your followers if you ever want to turn them into paying customers.
Grow Your Followers on Instagram
Somehow the final goal of any Instagrammer is to grow the number of followers. It must be yours too.
Grow your followers by all the means you know. Whether it is through running giveaways, using Instagram followers apps, or publishing incredible content. Anything but buying bulk followers.
Do Affiliate Marketing on Instagram
I could not talk about the ways to market your salon on Instagram without mentioning Instagram affiliate marketing.
You can sell some beauty products through Instagram affiliate marketing. All you need to do is to put a link in bio or Instagram story.
Either you have 10K followers or you won’t be able to add links to Instagram stories without being verified.
Instagram is the best place to market your salon because it has been observed that users barely search for blogs when it comes to the beauty industry. So follow the given instructions to market your salon on Instagram and grow.