Whoever said email marketing is dead must have not known how to use it properly. It still remains the most effective digital marketing strategy that is capable of generating impressive results for businesses of all kinds, regardless of the industry they operate in. Companies in all sectors – primary, secondary and tertiary – can benefit from implementing email marketing into their greater business strategy.
In fact, email marketing is one of the most effective forms of marketing for businesses that offer services. It helps to establish a connection with the target audience and generate more sales at the end of the day. Spa is no exception – correct use of email marketing can help your spa salon to increase the number of bookings and, therefore, boost your revenue. All you need to do is plan your email marketing efforts out correctly.
First things first, you need to obtain a robust email address base to send out your email campaigns to. One of the key things to remember about spa mailing list building is that you need to acquire all the addresses yourself. Buying a list is no longer an option due to the new legislation (the GDPR and CAN-SPAM) and renting one would prove to be highly ineffective – you want to target a very geographically-specific audience niche for your campaigns to be successful. After all, if you want to increase bookings through email marketing efforts, you want to reach out to the people who live nearby.
Some of the best practices for spa email list building include:
- Asking for an email address at the time of booking to secure an appointment. Alternatively, if your salon accepts walk-ins, you should ask them for their email address before they leave. Just make sure you make it clear what you collect the addresses for and how they will be used.
- Offer an incentive. One of the best ways to get an email address of your potential customers is by offering them a nice freebie in exchange. It could be anything starting from a small discount, to a full-blown free spa treatment, to a give-away. Besides, if you offer them a time-bound freebie, they will be more inclined to make a spa booking straightaway.
- Create gated content to exchange for your potential mailing list subscribers’ email addresses. This is a common practice among email marketers – you develop a piece of valuable information (an e-book, a series of posts, a tool, etc.) to encourage potential subscribers to join your mailing list to receive those. However, if you want to increase bookings, you need to make sure you attract the right subscribers in the first place – make the gated content specific to your location. For example, you could create a guidebook about the best spa products available in your area and how to use them, etc.
As soon as you have a solid base of subscribers to send your emails to, you need to start working on developing the actual campaigns.
Here are some of the best spa email campaigns that will help you to convert:
- Limited Time Offers. Every now and then, you should be reminding your email subscribers that they are a part of something bigger, your spa community. Thanks to their subscription, they have a chance to get access to some of the best offers your spa provides. Just make sure to create a sense of urgency (this can be done through copywriting, colour marketing and other techniques), so that your potential customers would not hesitate with making a booking.
- A New Products/Services Email. Another thing you need to highlight in your email campaigns is how your spa grows and develops. Regularly update your subscribers about all the new products and treatments available at your salon.
- A Regular Thank You Email/Holiday Email. Do not forget that your customers are the foundation for your success so you have to be grateful to have them and let them know how valuable they are for you. Every now and then (this can be automated through drip marketing) send them a little thank you email with a reminder about how much you are looking forward to seeing them in your salon.
- Re-engagement Email. If some of your clients have not visited you in a while but are a part of your mailing list, make sure to drop them an email that would incite them to come back. Perhaps, a little gift could work.
While you’re running your email marketing campaign, you need to make sure that you remember to personalise your emails, keep them consistent and relevant to your brand. You will obtain the best results if you show all of your subscribers that they are valuable to you, and you see them as friends and not as cashbags.
In order to do that, you need to segment them and personalise your communication with them. This means, you need to keep track of what they are interested in and send them out emails with the offers that would make them want to book a spa session at your salon immediately! Know who your audience is! While some are interested in getting their hands on some exotic rare-find massage oils for home, the others would like to have a masseuse that knows everything about csgobettingg to discuss during the appointment. If you know who wants what – those booking will keep coming!
All in all, you can make your spa really pop and generate more bookings than ever if you put your mind to it and harness the needless powers of email marketing to benefit your business.
Theresa Cofield is a freelance writer who has a love for creativity and a passion for helping others. She works as a blogger at csgobettingg.com where she covers the topics of esports and the gaming industry.