IECSC is coming up at the end of June and these great education events should be on your schedule! Increasing your industry knowledge and participating in continuing education is one of the most important factors in the success of your business. Regardless of it’s focus: treatment techniques, marketing your business, or business building exercises, finding educators and participating in their events will improve your industry knowledge!
We will be showcasing education partners in upcoming blogs that will be teaching at IECSC, June 23-25. Check out additional information below and make these world class speakers part of your IECSC plans!
Bamboo-Fusion® Therapy featuring Bon Vital’® Massage Products presented by Bon Vital – Discover the numerous benefits of incorporating warm bamboo sticks into many different services. Pioneer of Bamboo massage therapy and educator for Bon Vital’®, Nathalie Cecilia, demonstrates her unique treatments for massage therapists and estheticians combining the beauty of natural bamboo with premium quality Bon Vital’ professional massage therapy/spa products. Nathalie will start with a back massage, continue with a luxurious bamboo facial massage and finish with a foot massage. Attendees will receive Bon Vital’ products.
Lipstick + Aftershave/Jenni Nagle Aesthetic Marketing
Co-Editor-in-Chief of Lipgloss + Aftershave and Founder of Jenni Nagle Aesthetic Marketing, Jenni has nearly two decades of experience in the skincare industry. She began her career as an esthetician working in all aspects industry: day spas, medical and resort spas. Jenni always gravitated towards the business and marketing aspect of the spa industry and eventually managed large spas and became the Director of Public and Media Relations for a skincare brand. Looking for even more opportunity she created her own digital marketing and public relations firm offering consulting services to international skin care brands.
Organic Beauty: A Growing Trend: Barry Eichner + Jenni Nagle are the Co-Editors In Chief of Lipgloss + Aftershave and have written many articles on organic skincare and body care. Join them for a review of established and emerging brands and trends. You will learn the innovate ingredients and products that many popular brands are adding to their lines. Find out how market expansion is impacting the availability of organic products at the retail level.
Director of Education
Ms. Tennessee has more than 15 years of experience in the spa industry, including the role of a massage therapist, nail tech, spa owner, speaker, writer, professor and author. In addition, to receiving multiple awards throughout her career, Sherrie’s writings have been published in some highly respected industry outlets, and she has been asked to speak to many public forums. As a professor at Johnson and Wales University, she provided leadership in the development and instruction of the Spa Management course on the topics of marketing, Spa operations and Human Resource Management. Sherrie is completing a Ph.D. and holds a Masters of Business Administration with a concentration in marketing and entrepreneurship. Sherrie was the Education Manager for Red Lane Spas. She is the Director of Training for a hospitality company, the Education Director of SpaSOS and is completing her second book.
Three Tips to Incorporate Wellness into Your Spa: The Global Wellness Summit states the wellness industry generated $3.7T in 2015 and that is just the start. The concept of wellness has become a major factor in the spa industry. With the launch of wellness centers and wellness-focused services, spas must be able to offer the similar experience to guest. This course will explain the concept of wellness and present the most current data on wellness trends, as well as three simple ways to spas can offer wellness-based experiences to clients and employees.
Next Generation of Spa = Wellness and Cannabis: The 2017 ISPA report indicates spas in the US generate $16.8B (US) in revenue, it seems the industry has bounced back. The next logical phase for the spa industry is the incorporation of wellness into menu and products offered. With the spa industry generating $99B in wellness options, and at the forefront of wellness movement is the topic of cannabis. Cannabis sales are expected to reach 6.8B by 2020. With medicinal cannabis use now allowed in a growing number of states, spa owners, managers and therapists need to be able to understand legal ways to capitalize on the next big thing in the industry. The course will present key spa industry data and wellness trends, as well as ways to incorporate wellness into the mission, menu and retail aspects of spas. In addition, Mary’s Nutritionals Educational Director will share an overview cannabis, including benefits, legality and creative uses.
Chief Massive Action Officer
Craig Ure is the President of ZoomDazzle.com publishing international, a web marketing consultant, speaker, author and social media adviser for many INC 500 offline and online companies. Craig and his father owned and managed 118 fitness/spa properties, 2,987 licensed spa clubs and an international fitness equipment manufacturing company in Europe. Craig has an MBA in marketing and business studies and owns many publishing websites and eCommerce stores selling physical products. He has spent the last 26 years at the school-of-hard-knocks perfecting marketing tactics and proven business-building strategies within the health, beauty and medical industry. Craig is now focused on fixing and providing immediate growth solutions for small and medium-sized businesses leveraging the most advanced internet marketing, eCommerce and proven integrated marketing tactics and strategies.
Marketing: Learn Seven Proven Growth Hacks to Double Your Profits Quickly: If you want to discover exactly where your business is leaking profits and fix your marketing failure starting today, then attend this fast-paced workshop and learn proven tactics and strategies to increase your business net profits by 50% or more in the next year while stressing less. Including: The five marketing leverage points to exponentially grow your business, lead-generation systems to quadruple-your-conversions, effective follow-up systems to triple-your-profits, proven conversion strategies to capture 30% more sales by default, the ultimate consultation system to skyrocket sales, drip marketing systems to double-your-profits plus real world strategies, tools and resources you can start using immediately to predictably scale your business for success and much more. Don’t miss this one. All marketing worksheets and checklists provided (a $997 value).