Increasing your industry knowledge and participating in continuing education is one of the most important factors in the succeess of your business. Regardless of it’s focus: treatment techniques, marketing your business, or business building exercises, finding educators and participating in their events will improve your industry knowledge!

We will be showcasing education partners in upcoming blogs that will be teaching at IECSC, June 23-25.  Check out additional information below and make these world class speakers part of your IECSC plans!

avatar for Patti Biro

Patti Biro, owner of Patti Biro & Associates

Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in creating brand enrichment through special events, retail consulting, and education in the personal products, spa and wellness industry. With over 20 years of experience Patti’s unique approach to enriching your brand and increasing retail and service sales exceptional results for her clients. Her focus creates value and promotes marketing sizzle for clients ranging from medical spa, day spas, boutique hotels, wellness and fitness centers to manufacturers, distributors and educational centers.

Upcoming Classes:

Vision – Revision: Rebooting Your Concept: The business you have today is probably not the business you launched. Your clientele changes, the market and industry changes as well. Trends guide us into the future. Is it time to step back and consider re-booting your concept? How do you do this while continuing to manage and grow your business? No business experiences continued meteoric growth or their honeymoon period. This seminar will help you decide if it is time to revisit your mission, vision and re-position yourself for the future.

The Mobile Medical Spa Trend: Move over Uber and Lyft – the day of the mobile medical spa has arrived. The growth of on demand, concierge and pop up medical spa services has boomed in the last few years. Join Patti Biro, Owner of Patti Biro and Associates, as she explores the variety of mobile options, licensing and regulatory issues, services and operational considerations. Learn how you can bring this unique approach to reach a new and diverse group of guests who are looking for you.

avatar for Barry Eichner

Barry Eichner
Lipgloss + Aftershave

Barry is the Co-Editor-in-Chief of Lipgloss + Aftershave, a personal care and lifestyle review web site offering fresh, fun and informative reviews of professional and retail skincare products, make up and hair care, as well as other unique personal care items. Barry began his spa career in 2000 and was a vice president for a chain of medical spas. He has been a consultant to the spa and salon industries for nearly 10 years. Based in Philadelphia, Barry specializes in digital media strategy and content creation for product lines, distributors, spas and salons. He is a published writer for national spa trade publications, a published, editorial photographer and a speaker at various spa industry trade shows. Barry is a graduate of the Sutliff College of Business At Bloomsburg University with a B.S. in Business Administration and a specialization in Marketing. 

Upcoming Classes:

Organic Beauty: A Growing Trend: Barry Eichner + Jenni Nagle are the Co-Editors In Chief of Lipgloss + Aftershave and havewritten many articles on organic skincare and body care. Join them for a review of establishedand emerging brands and trends. You will learn the innovate ingredients and products thatmany popular brands are adding to their lines. Find out how market expansion is impacting theavailability of organic products at the retail level.

Stop Treating Instagram Like Facebook: These two social media platforms are very different. You must have a very defined strategy for each. Treating them the same will ensure that you don’t see optimal success on either. Have you ever wondered why you don’t get as many likes on your Instagram posts as you’d like? 

In this session you will learn:
• How to use Instagram in the manner that has become the norm
• How to curate content that is beautiful, fun and engaging
• Secrets to creating posts that your followers will enjoy
• An understanding of how to leverage hashtags
• Understand how to use the Facebook Ad platform to drive traffic directly to you’re a specific page on a sponsored Instagram post

Earning more revenue and advancing your spa’s brand has never been easier or more accessible. Social media provides so many opportunities to help a small business grow and prosper. 

avatar for Felicia Brown

Felicia Brown
Business & Marketing Coach

Felicia Brown, LMBT is the owner of Spalutions, a firm which provides business and marketing coaching and consulting for massage, spa and wellness professionals. She is passionate about inspiring others to become successful in all of their endeavors. With appearances at many national and international conferences in the massage, spa and wellness industries, Felicia has become a sought-after speaker and educator. She is the author of six books and has written for many trade publications. Periodically, Felicia also works as an Expert Witness in cases related to the massage and spa industries. Felicia is also a licensed massage therapist as well as the owner of A to Zen Massage, an award-winning wellness spa in Greensboro, NC.

Upcoming Classes:

Reviews, Referrals and Retention: The long-term success of any spa or salon business is highly dependent upon the business’ ability to build strong relationships and repeat visits with happy clients. Happy clients can and should also lead to positive reviews online, strong word-of-mouth marketing, and plenty of referrals. With more than 70% of buying decisions now being informed by online reviews, it’s vital spa and salon professionals be proactive in getting online reviews from their customers and using them as a tool for creating both new referrals improving client retention. Join author and marketing coach Felicia Brown of Spalutions to learn strategies for using online reviews and client testimonials to gain new clients and keep existing ones coming back.

The Naked Truth: Protecting Your Spa, Staff and Clients from Sexual Misconduct:

It’s a fact. Incidents, lawsuits and negative publicity related to sexual misconduct and sexual assault in spa and massage businesses has risen visibly over the last few years, with some cases making national news. It’s also a fact that when clients receive personal services behind closed doors, spa owners and managers must trust they’ve done everything possible to create a safe, therapeutic and positive experience for them. But have you? Felicia Brown of Spalutions brings her unique multi-faceted perspective as a massage therapist, spa owner, spa client, business consultant and expert witness to this class. She will discuss how to prevent these kinds of incidents from happening in your spa or salon – and the steps to take if they do.