If you own a salon or spa and have an Instagram account, it is important that you use it to promote your business. There are over 1 billion monthly active users on the free app of Instagram which makes it a great place for promoting your spa and salon. It is a good way to generate interest in your services and increase your customer base. Here in this article, you will learn or make sure that you are using the right methods to turn your followers from regular customers into paying clients.

How to Use Instagram to Turn Followers into Loyal Customers for Spas and Salons?

In this new Internet age, social networking websites such as Instagram have become very popular. It can also be easy to see why people turn to spas and salons to book massage and beauty treatments or find out about natural ways to improve their health. If you own a spa and salon, you need to take a look at how you can use Instagram to boost your business and turn customers into loyal customers.

1. Encourage Your Followers to Buy Your Products and Services

Instagram is a picture-based platform and it is important that your visual content encourages and engages your followers. You should attract more of your followers to check out what you have to offer. If you do not have a large follower base yet, you can use a 1000 free Instagram followers trial or get free Instagram followers instantly.  

If you want to sell your products and services in your salon, all you need to do is post some pictures of your products and services on Instagram. This is the best platform where you can show off your products and services in order to build awareness about them. The best thing about using this social network in promoting your products and services is that your potential clients will be able to see these images in real-time. So, even if they cannot visit your business immediately, they will still be able to check out what you have to offer by just scrolling their feed.  

With the help of this picture-sharing platform, you will be able to find new spa clients on the internet. You will be able to reach a wider range of your customers when you promote your salon products and services on Instagram. Not only that, but you will also be able to build better relationships with other salon owners through the use of the platform. 

2. Use Hashtags to Promote Your Brand

Using hashtags is one way to get involved with the Instagram community. You can promote your social media presence and give information about your business, and even give special promotions and discounts to help your clients get the most out of using your services. 

People actually search for their needs on Instagram through hashtags, which means that you can give specific information about services, discounts, promotions, and the new items that you have available. 

You can add up to 30 hashtags on each Instagram post. However, you should be careful about the hashtags that you choose. They should not be overused or underused during the day because they either bury your post among other upcoming posts or put your post somewhere when no one searches to look at. 

3. Make Affiliates Out of Your Customers

One of the benefits that many spas and salons enjoy by using social networking websites such as Instagram is that customers are continuously posting pictures of themselves or what they are doing while at the spa or salon. Many spas and salons want to make affiliates out of their customers because they want to advertise on Instagram. Social networking is a great way for spas and salons to promote their services and products because it allows them to use simple tools that can allow them to target their customers and create a list of customers that will convert into affiliate sales.

For example, many spas and salons like to make their customers take a picture with their spa or salon. They then post the photo on their Instagram page and encourage their friends to visit your account if they are interested. Salons and spas that have this type of strategy can market their business almost for free. 

4. Organize Contests and Giveaways

In today’s highly competitive market, spas and salons have to find innovative ways in order to survive and be on top. A great way of doing this is by providing various contests and giveaways for clients. Spas and salons realize the power of online marketing and are using social media platforms such as Instagram to promote their businesses and services.  Through this strategy, spas and salons can improve their marketing strategies and attract new customers and build brand loyalty.
If you own a spa or a beauty salon, then you should be aware of the importance of offering contests and giveaways for your clients. Once you get customers to avail your offers on social networks, they would surely return for more. Your spas and salons will not only become more popular, but they will also gain better exposure through the help of social media marketing.

5. Be Active instead of Passive 

To be successful in any social media platform, you have to be actively posting instead of leaving your account and followers for days and weeks. The more you share posts and stories, the more engaged your followers become with your spas and salons account on Instagram. 

In addition, you should follow the latest posting trends by examining and analyzing the accounts of your counterparts or the influencers in your niche. 

Moreover, you should also keep in mind that you should never leave a comment or DM unanswered. Pay attention to your followers by providing the information they need or by compensating for anything that they did not like about your products and services. 

6. Use Locations to Let Your Followers Find You

Geotags or locations are good to add to your posts and stories because you help your followers find you. Always consider the possibility that your followers are too lazy to check your address in your bio description and always add a location tag to avoid any further problems. 

One reason that people choose their favorite spas or salons is their location. Perhaps you are in close vicinity to them or perhaps you are in their next travel destination. In any case, you can only show where you are by adding a geotag. 


It is true that Instagram has a lot of potential as a marketing tool because it allows you to reach millions of users instantly, which is a huge advantage over other traditional forms of marketing such as newspapers, television, and other printed media. Learning how to effectively market your spa or salon on Instagram can help you gain more profits and build a strong clientele base. Wish you the best of luck!


I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for SocialPros, Realtormate, and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!