This week, U.S. secretary of commerce Penny Pritzker presented Iredale Mineral Cosmetics with the President’s E Award for Exports at a ceremony in Washington, D.C. This award is the highest recognition a U.S. entity can receive for making a significant contribution to the expansion of exports within the country. Companies are nominated for the E Awards through the Department of Commerce’s U.S. Commercial Service office network, which is located within the Department’s International Trade Administration. Winners of this award are chosen based on record years of export growth and an applicant’s demonstration of an innovative international marketing plan that has led to an increase in exports. Today, Secretary Pritzker has honored 123 U.S. companies with the President’s E Award for their outstanding work to reduce barriers to foreign markets and to open the door to more trade around the world. “Iredale Mineral Cosmetics has demonstrated a sustained commitment to export expansion,” says Pritzker. “The E Awards Committee was very impressed with Iredale Mineral Cosmetics’ emphasis on comprehensive market research used for strategic market entry. The company’s investment in multi-language marketing materials and website design was also particularly notable. Iredale Mineral Cosmetics’ achievements have undoubtedly contributed to national export expansion efforts that support the U.S. economy and create American jobs.”
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