The world of medical tourism has long become globalised: according to the latest report by VISA and Oxford Economics, the global medical tourism industry is currently worth around 100 billion dollars.
Forecasts for 2025 see growth reaching up to 25 per cent. This industry is a significant economic factor for many countries and regions. From 6 to 10 March the World’s Leading Travel Trade Show will be giving this mega market of the future its own platform for the third time at the Medical Tourism Pavilion in Hall 21b.
The high demand expressed by international exhibitors at ITB Berlin reflects the global trend of people travelling across borders for medical treatment. The following companies are participating for the first time: Cluster Dalmatia-Health from Croatia; CGH Earth Wellness, an Indian specialist in medical ayurveda applications; Dentexpert, a dental clinic from Romania; Viaggiare & Soidene (Travel & Smile) from Albania; and three other companies from Poland: the online portal MKT Plus, Stomatologia and the Allmedica Clinic. This year, the Association of Historical Spas is also taking part in the show. International companies include the following regular exhibitors: the Health Tourism Industry Conference (HTI), Europe’s largest B2B event for health tourism, and Baki International, Health & Travel Solutions, which specialises in medical tourism to Turkey, both of which are partner organisations of ITB Berlin.