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Survival Tips for these difficult times
Right Now! If you haven't, file for state and federal assistance. VIEW PDF HERE. Create a working budget to control your spending. Assess and analyze your cash flow. Track daily! If you need a short coaching session to get you started, let me know....
Base Beauty’s Jodi Katz On How To Successfully Execute Virtual Events
In the beauty industry, live events are occasions for joy, celebration and connection as brands mark product releases, collaborations, advertising campaigns, anniversaries and other milestones. Now that events have shifted from physical settings to screens, brands...
What You Need to Know About The Coronavirus and Halotherapy/Dry Salt Therapy
Boca Raton, FL –As the novel coronavirus (COVID-19) continues to be breaking news with the national and international media, as well as becoming somewhat political with economic implications, it’s important to note that this is a lung and respiratory health issue...
COVID-19: Guidance for Employers
In this episode, we talk about remote work, requirements to provide paid sick leave, and considerations for business closures and quarantines. Watch the video HERE
How to Leverage Inbound Marketing
While you’re working remotely, market your services to your clients by creating valuable content. As the world hunkers down and self-isolates, we’re all glued to digital means of communication and information-gleaning. While checking for the latest developments in the...
SALT-Ed – The Coronavirus and Halotherapy
We encourage all salt therapy providers, facility owners, and staff to learn about the facts regarding the new Coronavirus (COVID-19). There is a lot of news, information, opinions, and commentaries regarding this new virus and we encourage all Certified...
See the agenda for Virtual Spa Week
We're kicking off our Virtual Spa Week today! Join us this week for an exciting line-up of sessions, panels and Q&As. Sessions will be live on YouTube and access links will be available on the website 30 minutes before each session. REGISTER HERE
Salon owner gives tips on how to maintain beauty routine while stuck at home
Carolyn Cappabianca is the owner of Magnolias on the Green Salon. Her salon offers different services like hair care, nails and lashes. Now, with salons being closed in Ohio, she wants to make sure her clients are taking the right steps to keep up with their beauty...
Industry Insights: Houston’s best spas soothe with refreshing ways to de-stress at home
Relax. Easier said than done, right? Wrong. While quarantine and chill may seem more like a prison sentence with toilet paper wars being the only sport worth betting on, this unprecedented time in our history can be made stress-free, enjoyable — even beneficial for...
How Beauty Companies Are Helping Make Up the Shortfall in Masks and Medical Supplies
Over the last week, states, including California and New York, have required all barbershops, beauty and nail salons, and tattoo parlors to close, while nonessential services and elective procedures—meaning everything from balayage and Botox to brow lifts—are on...