Chester, N.H. (July 20, 2016)-Caren Logan is pleased to announce the launch of her new company, True North Spa Representation and Consulting. Representing a select group of beauty and wellness products, True North offers back-bar and retail solutions and consulting services to luxury spas and resorts. True North leverages Logan’s extensive experience in spa development, management and prestige retail-to offer a wide range of services including creative spa concepts, treatment protocols and staff training.
“I’m pleased to integrate my extensive experience in many facets of the spa industry to help spa and brands work together synergistically,” said Logan. “As a former licensed massage therapist and esthetician who has traveled the globe training for top skin care brands, I can help my clients avoid dangerous pitfalls while providing solutions that increase guest satisfaction and the bottom line.”
Logan is a seasoned spa industry professional with a wealth of experience in skincare, beauty and hospitality. A pioneer in global spa development, she designed the first spa for The Ritz Carlton and has opened spas in London, Vienna, Zurich, Russia and Malaysia. Well-versed in spa operations and education, Logan consulted on numerous resort and medical spa projects, including Estee Lauder’s most prestigious brand.
“When La Mer was confronted with opening our first spa, we knew we needed to create an entirely new, luxe experience for our clientele. Fortunately, we found a great partner with Caren Logan, who worked with us to develop a unique 5-service protocol that reflected the essence of this ‘best-in-class’ brand,” said Tyler Heiden Jones, former VP of Global Marketing for La Mer. “The La Mer Spa Experience was originally launched in Harrods London to great acclaim. Caren handled everything ‘from soup to nuts’ – from spa design to developing treatment concepts and protocols to designing education manuals and training therapists.”
Well-versed in digital marketing, Logan launched the spa industry’s first online resource-VirtualSpa.com. True North will travel outside the boundaries of a traditional independent rep firm, by providing solutions for branding, customer service, training and sales enhancement.
“True North’s creative marketing and ongoing client education allows us to showcase our brands in the best possible light,” said True North client Laurie Nicoll, founder and CEO, Cole Martin, Inc. dba Stemulation(r) Luxury Skin Care. “You rarely see a manufacturers rep with this depth of innovative product knowledge training, treatment protocols and retail sales solutions. I look forward to accomplishing great things together!”
About True North
True North Spa Representation and Consulting represents a select group of beauty and wellness products to luxury spas and resorts. True North leverages founder Caren Logan’s extensive experience in spa development, operations, aesthetics and prestige retail to offer a wide range of services including creative spa concepts, treatment protocols and staff training. A percentage of True North’s profits to Families in Transition, a non-profit organization that helps lift families out of homelessness.