Greater Boston, March 25, 2020 – Hard, frustrating, soul sucking, heartbreaking and paralyzing are the words that Julie Pankey of JMPankey Partners is hearing from her clients and colleagues on an hourly basis. As a forward thinking and positive thought leader, Pankey is hunkered down but fired up to help spa owners, managers and entrepreneurs to get their businesses and teams to the other side of this worldwide crisis.

Pankey, who is an internationally recognized spa director and consultant, specializes in the health, wellness, spa, and tourism industries. She continues to keep her social media channels active and engaging. “In tough times people are coming together to share concerns, vent and discuss immediate solutions for their businesses and to do some forward thinking on how to reshape our industry. We need to learn together and keep the discussions going,” said Pankey.

SpaHive, launched in 2016 by Pankey, offers a free online Face Book community, virtual training resources and regional mastermind conferences to provide an environment where industry professional can come together and learn from each other. “When I developed this online community, four years ago, I never envisioned that we would be navigating our businesses during a worldwide crisis,” said Pankey. Not one to sit around and wait, Pankey reached out to experts in the field to develop programs to get owners and managers through the coming weeks. “We have been providing educational sessions with power panel discussions, videos, and forums. This is a good time to look at your business and ask questions with the experts we are hosting. The SpaHive weekly Coffee Chat provides an open forum to share ideas and just be together,” commented Pankey. “It’s scary and as industry leaders and professionals we need outlets and resources that can bring us together.”

The SpaHive online community has a lot of perks, too. Members have access to exclusive content, webinars and member forums. Julie Pankey and other spa professionals are available to assist members and collaborate. Plus, all members are vetted, and no one is pushing products or lines. It’s all about bringing spa professionals together! To join, go to

Upcoming SpaHive Topics & Programs:

  • Every Monday: Coffee Chat with Julie Pankey
  • March 30 Webinar: Time to Listen with Danny Levin, Author & Mystic
  • April 6 Webinar: Moving Your Message Forward with Courtney Biehl, Ciclista Marketing
  • April 13 Webinar: Power Tapping with Bob Baxter, The Wellness Factor
  • April 20 Webinar: Content Your Audience Cares About Today with Keith Chachkes, BDWE Media

JMPankey Partners specializes in a multitude of key spa operations, including consulting, social media, website design, marketing and brand development. As spa and wellness leaders, Julie Pankey and her team of spa professionals have contributed to the success of many notable companies such as Four Seasons Hotels and Resorts, the Spa at Norwich Inn, Marriott International, Hermann Hill, Cliff House Resort and Spa, Sebasco Harbor Resort, Catania Hospitality, Pacifica Hotels, Fluhme Beauty, Stonewater Spas, Guinot Paris, Elemis and Bliss, Christopher Drummond Beauty, Ilike Organic Skin Care and many more.

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