Frisco, CO / New York, NY – July 17, 2025 — Splish Naturals, a pioneering leader in natural wellness and performance recovery, is proud to announce its official partnership with Runway 7, the prestigious production company behind New York Fashion Week (NYFW). This dynamic collaboration establishes Splish Naturals as the Official Backstage Wellness Partner for the upcoming and future NYFW seasons.
In this groundbreaking wellness-meets-fashion initiative, Splish Naturals will install two RejuviLounger Rejuvenation Mats backstage — a cutting-edge fusion of Pulsed Electromagnetic Field Therapy (PEMF), Far Infrared Heat Therapy, and Negative Ion Generation. Designed to elevate performance and expedite recovery, these state-of-the-art mats will prepare models physically and mentally for the runway and provide crucial post-show rejuvenation.
“We believe that beauty starts from within — and wellness is the new luxury,” says Matt Walsh, CEO of Splish Naturals. “Partnering with Runway 7 allows us to support the well-being of these incredible models and creatives through high-performance wellness technology that is both scientifically backed and elegantly designed.”
Wellness at the Forefront of Fashion
Fashion weeks are notoriously intense — with long days, demanding schedules, and physical strain taking a toll on even the most seasoned professionals. The integration of Splish Naturals’ wellness technology is a first for NYFW, signaling a new era where performance recovery, cellular health, and stress reduction are just as important as runway aesthetics.
Each RejuviLounger Rejuvenation Mat delivers four key therapies:
- PEMF Therapy – enhances cellular energy, reduces inflammation, and improves circulation
- Far Infrared Heat – deeply warms muscles, improves flexibility, and promotes detoxification
- Negative Ion Generation – neutralizes oxidative stress, improves mood, and supports deep sleep
- TENS Therapy – provides targeted pain relief, helping models avoid over-the-counter painkillers
These mats are used by top athletes, wellness centers, and luxury spas — and now, they’re helping fashion’s elite thrive under the spotlight.
Why It Matters
The global wellness economy is currently valued at $5.6 trillion and expected to reach $8.5 trillion by 2027. This partnership reflects the growing convergence of wellness, beauty, fashion, and performance — a shift that consumers are increasingly demanding.
By prioritizing model well-being backstage, Runway 7 and Splish Naturals are setting a new industry standard, emphasizing recovery longevity, and mindfulness at the heart of glamour and grit. “This is more than a partnership,” adds Walsh. “It’s a movement. One that champions beauty through vitality and confidence through care.”
About Splish Naturals
Founded in 2019, Splish Naturals is a holistic wellness brand known for its advanced recovery technology, CBD-enhanced topicals, and commitment to science-backed healing. From professional athletes to spa therapists and now fashion models, Splish’s mission is simple: Everyone Deserves Wellness™.
To learn more about Splish Naturals or the Rejuvenation Mat, visit www.splishnaturals.com or follow @splishnaturals on social media.
About Runway 7
Runway 7 is a premiere production company redefining New York Fashion Week through immersive experiences, emerging designers, and cultural innovation. With a commitment to excellence and inclusivity, Runway 7 leads the evolution of fashion shows into multidimensional creative platforms.
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