Vista, California (February 4, 2026) – TARA® Spa Therapy is excited to announce that Erica Parker has joined our team in the role of Vice President of Sales. With over 20 years of experience in the wellness industry, Erica
Parker brings a unique blend of hands-on expertise, sales leadership, and strategic partnership development. Midway through her career, she became a licensed aesthetician and spa business owner, deepening her understanding of the practitioner experience and strengthening her ability to support wellness professionals from both a clinical and commercial perspective.

Throughout her career, Erica has successfully driven growth through sales strategy, team leadership, and meaningful industry partnerships. She is passionate about working with TARA Spa Therapy, a company whose
commitment to integrity, purity of therapeutic ingredients, and eco-conscious initiatives strongly align with her personal values and holistic philosophy.

Grounded in authenticity and driven by purpose, Erica is dedicated to supporting the growth of wellness professionals while helping elevate TARA Spa Therapy as a trusted, values-driven leader in the industry.

The TARA brand is committed to its values as an eco-conscious, wellness lifestyle brand and has sustained a leadership position in the industry for over 35 years. Erica embraces TARA Spa Therapy’s holistic values and
principles and is a strong advocate for wellness in all aspects of the guest experience.

“We are thrilled to welcome Erica to our team. Her experience and enthusiasm will help drive meaningful growth for Tara Spa Therapy and play a key role in strengthening our valued relationships with our partners,” Tara Grodjesk, Founder of TARA Spa Therapy.

Outside of work, she enjoys hot yoga and hiking in the woods of Pennsylvania with her dog, finding balance, inspiration, and connection in nature.

About Tara Spa Therapy

Inspiring holistic well-being for over 35 years, Tara Spa Therapy’s renowned pure and therapeutic products are used by spa professionals in world-class spas. This impressive collection of organic and eco-conscious
products are now more easily accessible to consumers, which the company envisions will encourage healthy lifestyle practices to inspire balance and well-being.