This is How a Wellness Instagram can Uplift Your Business

With more than 800 million active users and tons of new businesses every day, Instagram has become quite a powerful marketing tool for any kind of business. This is why managing your Wellness Instagram to enforce your brand is a great move in the health and wellness industry!

A strong social media can grow your brand’s presence, awareness, and connect you closer to your customers or even potential customers! There are tons of great benefits from develop a great wellness social media; let’s go over a few:

Build Awareness

Show your followers who you are as a brand and who is behind the curtain. People love it when we make brands more human; plus, it makes it easier for them to connect emotionally with you.

Attract New Clients

If you work your content strategy right, you will be attracting only significant followers who are actually interested in what you have to offer.

Increase Your Traffic

Send new traffic back to your business by setting a few links here and there. Add CTAs to your captions, linkable posts, and stories.

With that said, there are a few key points to building an effective Instagram profile for your wellness brand. We are here to show you how to use Instagram for business.

For starters, you need to have a clear picture of who your target is. When you know exactly who your audience is, you can understand what content and services they will be expecting from you. And always rememberconsistency is key! Now let’s go for it:

1. Build a Compelling Wellness Business Profile

You need a professional logo that is featured on your profile picture. This is the main way your followers can recognize your account. Make sure you have updated your info to your website, blog o any other place people can find you online.

Write a clear and compelling description of your bio (pro tip: use your keywords). Tell your profile visitors what to expect from your content.

Choose an accurate display name as well as your username. Something that is easy to spell. If your brand’s name doesn’t give the user a hint of what your business is about, add a second line to your name where you specify what your wellness focus is.

Include your contact information (phone, email, etc.) and a link to your website or landing page (if you have one).

2. Share Valuable Content

Share valuable content that your followers want to know about. Research which content is valuable for your niche. You can ask them directly by making an Instagram poll, a Q&A, use the “ask me a question” stories, or ask directly “what do you guys want to see more of” to get some insights on what they would want to hear about. Finally, make content around it!

Pro Tip: Using Instagram wellness templates, you can create beautiful looking content every day because templates make it super easier for you.

Posts Ideas

Share Listings

Listings are always very well received by audiences. You can share lists about nutrition routines, morning routines, food recipes, and more.

Stunning Images

Beautiful aesthetic images are a must. Remember, Instagram is an entirely visual social media. You need high-quality, good lighting, perfectly composed images to get great results.

Plan your Instagram grids in a way that your images look harmonious together.

Share Tutorials

Tutorial videos have the greatest engagement rates for brands! Making a tutorial your followers want to know about is always great content.

User-Generated Content

User-generated content is always a great way to make your customers feel appreciated and get real content for yourself!

Using Hashtags

Hashtags can help you promote your posts to get to the right people, but it is important that you choose the right ones and avoid saturating your posts with irrelevant hashtags. You can use tools like Display Purposes to help you find relevant hashtags for your publications.

Hashtags work to categorize images on the general feed of every user. For example, let’s say you post something about metal wellness and use the hashtag #mentalwellness, then all posts that use that very same hashtag will appear on that search.

3. Plan Your Content Calendar

You can schedule your posts. This gives you time to research when is the best time to publish and to engage with your followers. This way, you can also see your grid design before you publish it.

4. Promote Your Ads

Specific posts can become ads that are engaging and have very clear information and CTA. There are different goals you can choose when promoting. Promote to gain engagement, more followers, clicks to your website, brand awareness, and more. It all depends on your marketing strategy focus at the time.

5. Boost Your Engagement with Instagram Stories

Engagement is a pretty important metric to rank as an Instagram business page, even more than the number of likes you can reach o followers even! When an account has a clear high engagement, it is clear that customers have a real interest in it. A great way to raise your engagement is by using Instagram stories.

You can make Instagram stories using images, videos, polls, Q&As, “Ask me a question” stories, event time countdowns, link to external pages with swipe ups, sharing customer-generated content, and much more. One thing, though, you need to have at least 10,000 followers to link a page on your Instagram story.

They are also great to post temporary deals since they only last 24 hours visible. Instagram stories allow you to connect directly with your followers.

Make Instagram Highlights

Using consistent highlight designs all along your Instagram can be a great opportunity to brand your profile and also to stand out your most relevant stories by categories.

6. Use Live Stream to Connect

Announce it days before you plan your live stream and promote it on stories! You can talk about anything with your followers and engage with a live chat. Talk about your wellness focus, help them with some questions, tell them how you do something, your best tips, etc.

Live stream creates a sense of urgency for your followers because they know you will be speaking live, and they could miss it! Spark a conversation with your followers.

Evaluate Your Performance

The best way to verify your success is to check your analytics every time-lapse you’ve set for your strategy (could be every month or every two weeks, whatever works for you). Experiment with your content and take notice of any changes in your followers’ behaviors. If something is working right, it might be a good idea to keep exploring that option.

On Instagram analytics, you can see your:

Impressions: the total number of times your content was seen. Keep in mind one audience member can be viewing your content multiple, which will increase your impressions.
Reach: This is the number of users that saw your post or story on any day.
Website Click Rate: is a percentage that represents the specific number of visits divided by the total number of profile views during a selected period.
Profile Visits: who viewed your Instagram profile.
Followers: well, this is pretty straightforward.

Last Words

Using Instagram as a marketing tool for your wellness business is a great way to grow your brand. Sharing valuable content will differentiate you from other wellness brands. To create valuable content, listen to what your audience wants to see.

Always remember to link back to your site to convert followers into actual customers! However, if your business is entirely located on Instagram, keep a clear call to action. This is why it is super important that you have a clear goal in mind for your Instagram. Are you looking to send traffic back to your website? Will you be using it to grow your brand awareness? Is it a tool to get closer to your potential customers? Think about it and create awesome content to get to your goal!