Vendor Partnership

A one-of-a-kind, go to market strategy to brand awareness, develop relationships and build sales

KEY POINTS:

  • The SIA is connected across the spa-channel; resort, spa, salon, medical spa, multi-unit, chain, esthetic and more
  • Strategic planning for the partnership year is always our first step. Set up a digital program, talk trade shows, build you on to our website, introductions. This is a living and flexible plan.  Strategic planning is constantly evolving and your input will make this successful
  • Deliverables start immediately. We don’t spend a month getting going, we do it right now. Our team is oriented to helping our vendor partners manage the program. We can work with one person on your team or many
  • Our 20+ deliverables are effective all year to build your brand, create opportunities and work along side your marketing plans. Talk to our current partners, they will tell you we’re an integral part of their marketing strategy and couldn’t do it without us

 

  • Our vendor partners stay with us at a rate of 88.5% per year

 

  • Sponsors say “…the SIA is like having a rainmaker, a team that opens doors, they’re just not in our office and a lot less expensive.”

DETAILS:

  • We are a one-stop-shop for your company to be in the spa-channel. We work end-to-end to make sure every deliverable is being used and are always happy to add any program you may have to our offerings. In fact, many of our best deliverables came from our vendor partners
  • Marketing through our mailing list, email list, blog posts, social media are just a start. We will help open doors with personal introductions to key decision makers, marketing initiatives and trade show strategy planning. Click this link for all deliverables: Sponsorship Guide
  • Value with us is huge. Check out the comparison link vs. trade shows and space advertising: Comparison Sheet
  • Our team attends over 40 shows across the spa, salon, gift market and fitness channels. We are well versed on trends and upcoming changes in the market to help you consider the right moves to grow your business

 

  • This is our blog link which we send out almost every day…many spa-channel buyers will respond better when doing “edu-selling” as opposed to ” buy-me” messaging: Blog

MORE DETAILS:

Approximately 88.5% of our sponsors stay with us year-to-year. If you would like a referral, just ask. Here is the link to our vendor partners: Sponsors

What long-time vendor partners are saying about our sponsorship program:

“Allan and his team and I have a fabulous relationship. This group really does keep a watchful eye on ways for my company to continue to grow our brand, utilizing all their connections and resources. There really is not any limitation on how to maximize this partnership with SIA.“ – Brian Paris ~ Level Clean by ECODIOXIDE

“We call Allan the Mayor in our channel as he truly knows what is moving and what is shaking in this industry. We hold the Diamond sponsorship and therefore are able to utilize all their resources. It took us many years to sign up as a sponsor and I cannot imagine moving forward without this partnership. If your goals are to make new connections and expand your brand’s presence to key decision makers (and tap into other ways of marketing your brand) then you have found the best sponsorship to invest in.” – Damian Ferris ~ Dir. of Spa Development & Sales ~ BODYWORKMALL

MORE DETAILS:

  • When you say GO, we start by producing a “Get To Know our new Sponsor” email introducing you to our membership, a webpage is set up on our site for outbound marketing, a planning calendar is created, we start collecting all your collateral, set up a Flock & Gather podcast, and more…We will actively do this with your marketing and sales teams. Expect to hear from us multiple times a month!

Looking forward to getting started!

Allan Share

Spa Industry Association

480-350-7075

allan@spaindustryassociation.com