As a wellness business, whether you’re a spa, salon, or anything in between, you’ll know the importance of getting clients to come back again and again. You can’t run this kind of business just on people coming in once and never coming back again. You rely on regulars and frequently visiting people who love the experience of what you have to offer.

But how can your business create this experience that people want to repeat, and how do you make people wish not to go anywhere else? The answer lies in hospitality, and today we’re going to explore exactly how you can do this.

Start from the Walk-In

While people come to your business for a service, it’s important to remember that it’s more a luxury experience where your customers will come in feeling one way but will hopefully leave with a smile on their face. This transition begins the moment your customers walk in the door.

You need to make sure you’ve created an inviting atmosphere by welcoming your customers in, offering to take their coats and their bags, maybe playing some relaxing music in the background, and then asking if they need anything while they wait for their appointment.

Listen to Your Clients

There’s a common stereotype that going to a salon or a spa is a place for the client to unwind, and the appointment provider usually lends an ear to hear all about their life or what’s going on. This is a common stereotype for a reason.

“Lots of people go to spas and salons to get a little escape from their day to day life, to release the stresses and to relax. By being able to offer more than the actual service and perhaps even just letting the client unwind and unload, this can make the difference between a client being stuck in a grumpy mood, and you unforgettably changing their day for the better” shares Janna Turner, a business manager at 1Day2Write and Next Coursework.

Host Special Events

Everybody likes a giveaway, a chance to win something, or the opportunity to meet new, like-minded people while being a valued part of a community, so entice this and create the chance for this to happen with your business.

Host special events, raffles, discount events, makeover sessions, girl’s nights, guys nights, and more. Not only is this a fun way to get your clients involved more with your business, but you can also create memories than your customers are never going to forget.

Having regular meetups as well, like a brunch club or a relaxing hour in the middle of the week is another great idea for getting everyone connected and wanting to be a part of what you have to offer. Make sure you listen to your customers because, more often than not, they’ll simply tell you what they’re looking for, enabling you to cater for your personalized target market!

Create a Loyalty/Rewards Program

“Another sure-fire way to increase your frequent and regular customers is to create a rewards program where they can get money off their next session or a free session or gift for booking with you a certain number of times” explains Harry Runswick, a communication manager at WriteMYX and Brit Student.

There are plenty of ways you can set this up from loyalty stamp cards to computerized systems. Either way, rewarding your customers for staying with will help build relationships that can truly stand the test of time.

Utilize Social Media

When it comes to businesses and social media, it’s all about connection, so make sure you’re using your profiles to connect with people, to speak with, and to share their content to attract others. If someone posts a photo of their new hairstyle, share it with your followers. 

This helps to build a community where you value your customers, and they value you, making them far more likely to stay with you. What’s more, anybody new coming to your pages will be able to see what this level of commitment and will want to be a part of it.

Mildred Delgado is young and responsible marketing strategist at Academicbrits.com and PhdKingdom.com. She works with a company’s marketing team in order to create a fully-functional site that accurately portrays the company. Mildred presents this information in a series of marketing proposals. You can find her works at Dissertation Help Service.