Widespread interest in, marketing of and engagement with the wellness industry can often make the priorities and practices of physical health hard to navigate. On the weekend of Sept. 21-22, local Athens health-related businesses will provide opportunities for consumers to test its services without charge in recognition of World Wellness Weekend.

World Wellness Weekend is a wide-spread marketing campaign for wellness industry franchises such as spas, gyms, yoga studios and salons. Over 2,000 vendors in 100 countries will participate in World Wellness Weekend according to its website.

The weekend was founded by Jean-Guy de Gabriac, who also founded Tip Touch, a consulting firm and educational resource for spas. In order to participate in the weekend, businesses are encouraged to register online and organize free “wellness activities” for consumers.

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