The Retail Reboot For Re-Opening Series: Part Two

americanspa.com – 1. Turn Travel Kits Into Try Me Kits Travel sizes of your retail products make for perfect “try me samples.” As very few of us will be traveling anytime soon, this is good time to review your available inventory of smaller sizes...

Spa Tipping Etiquette: How Much Should You Tip?

Your spa treatment was great, you can feel relaxed and charged. Now what? Is your therapist expecting you to tip them or is it already included in the price of the treatment? To avoid all the confusion and enjoy the time before, during and after your treatment, here...

How to Layer Skin Care Products

Introduction If you’re unsure of how to layer your skincare products, you can rest assured that there’s a lot of standard rules and methods of application that have been developed through decades of advancement in skincare science. It’s important to learn how to layer...

What Is Next For Our Businesses? A Letter From A Business Owner

americanspa.com – There is no question that we all want to get back to re-open our businesses soon. I am constantly receiving questions from my clients about when we can do this, and how are we going to conduct our business when we do? This, plus the financial...

How to Market Your Salon On Instagram

Instagrammers search for beauty salons on Instagram more than any other platform. So if you have a salon, it is so important to market your salon on Instagram. If you are doing good in your salon, marketing on Instagram isn’t a big deal! Market Your Salon on...
Industry Veterans Launch a Platform to Help Wellness Community

Industry Veterans Launch a Platform to Help Wellness Community

Three of the most experienced wellness industry professionals, Maggy Dunphy, Diane Trieste and Liz Verbruggen, have collaborated to create The S.O.S. Spa Project. Inspiring this platform of complimentary services is a mission near and dear to their hearts – a...