How to Market Your Salon On Instagram

Instagrammers search for beauty salons on Instagram more than any other platform. So if you have a salon, it is so important to market your salon on Instagram. If you are doing good in your salon, marketing on Instagram isn’t a big deal! Market Your Salon on...

The Retail Reboot For Re-Opening Series: Part One

americanspa.com – As you prepare to re-open your salon or spa, it’s important to take some time to rethink your retail approach. While we have all been hyper focused on safety, we  will need to make some changes to the way we approach our retail sales. Many...
Re-opening means letting the Coronavirus in

Re-opening means letting the Coronavirus in

I have spent the last 40 years of my professional life inside athletic clubs, wellness centers, and fitness facilities. I found they share a common goal of creating an array of programs/classes that encourage a variety of metabolic and respiratory responses. By...

Top 7 Things to Consider Before Choosing a Spa

There’s nothing better than pampering yourself and what’s better than treating our body with a good spa treatment?  While spa treatments help you feel rejuvenated, they can have negative effects in the long run. Which is why it is crucial to consider these 7...

Virtual Events and Webinars

Due to the “new normal”…at least temporarily, many industry sources have focused on communicating through webinars and virtual channels. We created a calendar to keep you updated on everything our friends are doing across the industry. Keep updated...
5 Tips for Introducing Healthier Choices into Your Life

5 Tips for Introducing Healthier Choices into Your Life

Now that the world is immersed in this ongoing health crisis, more people are beginning to understand the value of leading a healthier lifestyle. Those who have been postponing some of those difficult decisions, be it to quit smoking or reduce their sugar intake, have...